Ask Google: Who's on steroids?

Categories: General Archive

Another cliche whose time has come

This spring's congressional hearings on steroid use in baseball ratcheted up the standing of one of the sturdiest cliches of journalism and webloggery: the habit of calling something extreme or remarkable by referring to it as "[some other thing] on steroids." A Google search of "on steroids" yields 627,000 returns; of the first 100, only 26 point to web entries that are actually about steroids. 

But there's a zeitgeist index of sorts in the terms paired with the phrase. Besides a whopping 43 entries devoted to web geekery (Firefox on steroids, Internet Explorer on steroids, ad nauseam), the first 100 returns also pair these terms with the power-cliche of the day:

Guantanamo, deregulation, opportunism, executive paychecks, capitalism, day trading, TV, PR, states' rights, Starbucks, and Married Gay Martians.    

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