More talk, less music

Categories: Media

The talk radio landscape in the Twin Cities will look significantly different in 2006. Yesterday KSTP-AM (1500) announced its new lineup for 2006. The only addition is Willie Clark, currently on the airwaves in Sioux City, Iowa. He will host the morning show from 5:30 to 9:00 a.m. KSTP is still searching for a co-host.

But the station's line-up has been significantly rejiggered, with every locally produced show set to run in a new time slot. Here's the rundown:

Mid-4 a.m.: Coast-To-Coast AM
4:00-5:30 a.m.: Wall Street Journal -- This Morning
5:30-9:00 a.m.: Willie Clark
9:00-11:50a.m.: Bob Davis
11:50-12:05 p.m.: Paul Harvey News & Comment
12:00-2:00 p.m.: Ron Rosenbaum & Mark O'Connell
2:00-5:30 p.m.: Joe Soucheray
5:30-7:30 p.m.: Tommy Mischke
7:30-10:00 p.m.: Chris Krok
10:00-12:00 a.m.: Sean Hannity

The changes are being spurred by dismal ratings and the impending departure of conservative bloviators Rush Limbaugh and Sean Hannity for Clear Channel's new FM talk station, KTLK-FM (100.3), set to launch in January. In the most recent arbitron ratings, KSTP had just a 3.1 share among listeners 25 to 54 year olds--down by roughly 40 percent from the previous year.

The lineup for the Clear Channel start-up is also coming together. Kelly Guest (currently of KFAN) will be paired with Andrew Colton for a morning show from 5 a.m. to 9 a.m. Colton is a correspondent for ABC News and a newcomer to the market. Veteran WCCO-TV political reporter Pat Kessler, already a regular guest on KFAN, will get his own mid-morning show, from 9 to 11 a.m. Then Limbaugh will be aired live from 11 a.m. to 2 p.m. Right now Hannity is slated to join the lineup on August 1st.

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