Stribulations: Struggling with high-end content

Categories: Media

Star Tribune to dumb down the Sunday edition?

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The Signature section of the Sunday Star Tribune is now history, according to a staffwide internal "daynote" sent out yesterday afternoon.

 

In it, Managing Editor Scott Gillespie notes that "we've struggled with the high-end focus of some of the Signature content," and "we want to appeal to a broader audience of readers."

 

In the last two years, some critics and even the Star Tribune itself have been trumpeting the upgrade of the Sunday Strib, which has a circulation of 675,000. Most kudos have gone to Deputy Managing Editor Mi-Ai Parrish (above), who apparently will be revamping the Source, the paper's entertainment section, into a prominent Sunday feature.

Here's the entire announcement:

>>> Scott Gillespie 4/13/2006 2:05 PM >>>
Thursday, April 13

Newsroom info: As some of you may have heard, we're introducing a Source Sunday section in May and discontinuing Signature. There are a number of reasons for the change. In short, we feel we've struggled with the high-end focus of some of the Signature content, and this move gives us a chance to build on the success of Source. Mi-Ai and a group of her staffers are working out the content plans for Source Sunday, which we want to appeal to a broader audience of readers. Please let her know if you have questions or ideas. --Scott and Mi-Ai



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