Easy like Sunday morning

Categories: Media

It's not every day—or every decade—that a local TV station adds a public affairs program. And a public affairs program devoted to the multicultural experience in the Twin Cities? You might as well look through a telescope for a show like that to arrive on the Kuiper belt.

Granted, Channel 45 isn't far from the outer reaches of the television universe. KSTC is the kooky sister to KSTP-TV (Channel 5)—a place for monster movies and Matthew Lesko infomercials to run wild—and it's there that Hubbard Broadcasting has installed Crossroads. Since its kick-off a month ago, the program has examined mission work in Haiti, domestic violence, stand-out dads, and "Mocha Moms" (a support group for stay-at-home women of color).

Hosting the show each week is Sheletta Brundidge, who describes herself on her blog as a part-time assignment editor at KSTP news, a "full-time mom," a regular guest on KTCA's Almanac, a columnist for the Spokesman-Recorder (whew...take a deep breath; we're almost done), and a semifinalist in Nick at Night's Funniest Mom in America competition.

On the subject of comedy, KSTC has devoted an unusual time slot to Crossroads, namely 5:30 a.m. on Sundays. "There actually are some people watching," Brundidge says. "We're booked through the month of August. I honestly didn't think we'd get guests who'd wake up that early. I'm surprised that anyone is up at 5:00 in the morning—is it methheads or people like me with small children? I have an 11 month old. I'm up at 5:00 am. I'm up at 3:00 a.m.!"

Brundidge adds that owing to positive feedback, Hubbard now plans to move the show up to the less ungodly hour of 7:30 a.m. It's a nice reward for Brundidge's work. It's also the only reward: The host and her producer currently create the program for free. Could Crossroads make it to 8:30 if Brundidge had her own publicist to push the show?

"Forget a publicist," Brundidge says. "I need a check!" I've told KSTP if you don't start paying me soon, you're going to find out that I've been stealing formula and Pampers."


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