Bleeding continues at Strib

Categories: Media

The Star Tribune's circulation numbers took a precipitous tumble in the six months ending September 30, according to numbers released today by the Audit Bureau of Circulation.

The Strib lost 6.5% of its daily readers, falling to 335,443, while its Sunday circulation was down 4.3% to 570,443, according to ABC.

In comparison, readership at the competing St. Paul Pioneer Press improved slightly – up 0.1% for both daily and Sunday, to 184,474 and 245,930 respectively.

The struggles at the Strib were among the worst of the top 25 most-read U.S. newspapers, matched only by the Dallas Morning News (-7.6%), Boston Globe (-6.66 percent), Atlanta Journal Constitution (-9.08%), and San Diego Union Tribune (-8.53%).


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