Good news for the Star Tribune: It has a higher online rank than the New York Times

Categories: Media
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Even as it has struggled financially, the Star Tribune has enjoyed some real success online. The latest sign is that the Strib ranked higher than the vaunted New York Times in the new Nielsen/NetRankings:

NetRatings: Top 30 Online Current Events & Global News Destinations, ranked by Sessions per Person

Brand or channel; sessions per person; unique audience (000)
1. drudgereport.com; 18.0; 3,322
2. Fox News Digital Network; 8.5; 10,871
3. Daily Kos^; 8.4; 1,034
4. CNN Digital Network; 8.0; 33,423
5. AOL News; 7.8; 23,134
6. Yahoo! News; 7.1; 34,437
7. MSNBC Digital Network; 6.2; 32,382
8. Real Clear Politics; 6.1; 927
9. Star Tribune; 6.0; 1,423
10. NYTimes.com; 5.4; 17,911

11. Milwaukee Journal Sentinel; 5.3; 1,049
12. Gannett Newspapers and Newspaper Division; 5.3; 13,172
13. Worldnetdaily.com^; 5.3; 673
14. Google News; 5.2; 10,782
15. Zwire^; 4.8; 1,078
16. Netscape; 4.5; 2,291
17. One News Now^; 4.5; 736
18. Media General Newspapers; 4.2; 1,351
19. ksl.com^; 4.2; 760
20. IB Web Sites; 4.1; 6,077
21. WorldNow; 3.9; 7.741
22. NewsMax.com; 3.9; 2,982
23. Townhall.com; 3.9; 1,406
24. St. Louis Post Dispatch^; 3.8; 1,264
25. Breitbart.com; 3.8; 2,462
26. Pittsburgh Post-Gazette; 3.7; 1,164
27. GTGI Network^; 3.7; 1,777
28. theatlantic.com; 3.5; 973
29. USAToday.com; 3.4; 10,729
30. MediaNews Group Newspapers; 3.3; 6.442

What does this mean? "Sessions per person" is a measure of how many times your readers come back to check your site throughout the day--it's a metric of audience loyalty. Part of the Strib's success in this category is due to the Twin Cities being the most literate market in America. Part might also be the weather.

But it's also a sign that Strib writers are doing something right, and have a voracious audience hungry for news. Now if only Avista could figure out a way to make money off it.



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