Line dancing: Chasing the dragon iPhone in Minneapolis

Categories: Business

When I set out to get a new iPhone, I dragged the camera along just in case there were overwhelming lines. Upon arrival in downtown Minneapolis at the Investor's Building AT & T store, though, there wasn't a single person waiting. Score! Picked the right spot! Now, to wait 15 minutes until the shop opens, and ... wait, what's that sign?

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Oops.

Most stores opted for an earlier 8 a.m. opening time to deal with the anticipated rush. When I called to confirm that this would be the case for the downtown AT & T store, I received a recorded message that included the following:

"If you plan to visit us for reasons other than iPhone, we suggest visiting us before the iPhone launch."

They were not kidding. Photos from two stores after the jump.

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The first Apple aficionados arrived at the downtown store around 6 a.m. By 6:45, the line began to grow substantially, with 90 people there at 7:45 and more than 100 shortly thereafter. Mercifully, a staff member came out and informed those of us who were tardy that we wouldn't be scoring any phones.

Undaunted, I planned to ramble on. I called a friend in line at Ridgedale: she was 55 deep, but said things were moving fast. Evidently, others had the same idea:

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About 150 people were in line there. I asked a security guard and a staff member how many phones were on hand -- they weren't telling.

I didn't want one of those iPhones anyway. The new 3G isn't even gold-plated. I'll hold out for the diamonds on the bezel.

UPDATE: See MPR's photos from Roseville here.


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