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vs.
Modern day journalists fight like pussies. It wasn't so long ago that newsboys bloodied each others' noses as they competed on the streets for readers. Nowadays, the fights happen in the comments section on blogs, which like watching a slap fight between Axl Rose and Tommy Hilfiger. With that in mind, we bring you a play-by-play of the latest journalistic kerfuffle between the Star Tribune's Jill Burcum, and Minnpost's David Brauer.
The occasion is Brauer's latest Minnpost piece, in which he accused the Strib's editorial board of a potential conflict of interest. Brauer pounces on the fact that Strib owner Avista Capital Partners has interests in off-shore drilling that weren't disclosed in the course of the editorial advocating for same. Little did he know that it would provoke a stinging rebuke from the Strib's Jill Burcum. We score the fight after the jump.
David, I thought you read the paper every day for the pointless, commentless Daily Glean?
Right off the bat, Burcum identifies one of Brauer's major weaknesses: He's a parasite whose job is wholly dependent on summarizing the reporting of the very entity he's attacking. But Burcum isn't done yet--she immediately shoots for the takedown.
Let’s start with your reporting techniques. You only wanted to do an email interview with the editorial board to follow up on the editorial? You didn’t want to talk to anybody in person? Depth reporting does not happen via email and it takes guts to make phone calls to those who will question your conclusions. It makes me wonder how often you do email interviews and do not disclose this to your readers.
Burcum gets a double-leg and takes Brauer to the mat. It's well-known that the phone is his kryptonite and he prefers to do business over the computer. This is Ground and Pound 101, as she points out that Brauer criticizes others' reporting while not doing any of his own.
As far as disclosure goes, David, heal thyself. ...Has MinnPost ever disclosed its founders' and funders’ vast investment interests when it writes about various topics? No.
Using the hypocrisy submission, Burcum puts Brauer in a potentially fight-ending heel hook. Will Brauer tap out?
Brauer appears in the comment section of his own post to defend himself and his employer from the vicious assault by "Jabbin'" Jill Bercum. Brauer is more of a counter-fighter--he won't initiate, but rather looks for openings to return fire.
Your speculation about my anti-Strib motives are completely off-base. If I were all about destroying the Strib, why do I have so many sources inside 425 Portland? Why did several write me emails to applaud today's piece?
Although Brauer attempts to parry the jab, he foils himself with narcissism, coming off as defensive. As anyone who has watched pro-wrestling knows, self-celebration often leads to getting a chair-shot from behind.
I know the poohbahs don't like me, but that's no excuse for not calling a reporter back ... Please communicate your feelings about callback decorum to Nancy Barnes (who has never returned a call or email, though Rene Sanchez does) and Ben Taylor, who has also stiffed me since November. I certainly hope the Strib's sources don't follow management's pattern.
Brauer tries to score with a hypocrisy submission of his own but ends up losing position and getting mounted because he comes off as a crybaby. It also detracts from his previous argument about being sourced up.
I write more criticism than praise, because frankly, problems are more important than back-patting. I'm old-school that way. The Strib has abandoned its own public review by cutting the ombudsman position, which makes external oversight that much more important.
Brauer counters with the old "nobody writes about airplanes that don't crash" defense, but completely sabotages himself by declaring himself "old-school that way"--it's the classic example of a fighter writing checks with his mouth that he can't cash with his reporting. Although he feints with a nod to the Strib's decision to cut the ombudsman position, he can't capitalize and misses with the wild "external oversight" punch, tumbling to the mat.
And by the way, one of the nice things about Glean is that I can praise Strib things, which I do every day ... Your opinions about Daily Glean, etc. are fair comment, though I'm proud it's one of the most-read things on the site and that real, working reporters write me all the time to ask why something of theirs wasn't in.
Brauer tries to shrug off the punch, but that only means it landed square and hurt. He seems to beg for mercy by saying that he often praises the Strib--"Can't we all just get along?"--and almost agrees that he's not a "real, working reporter" and is desperate for their praise, sort of like the waterboy begging for a game-worn jersey. And saying the "Daily Glean" is the among the "most-read things on Minnpost" is like bragging about finishing first in the Special Olympics. If Brauer doesn't start intelligently defending himself, the ref is going to stop this fight.
Your point about my personal disclosure is offbase. Not many writers disclose their wives' conflicts - I do that in the Gray Plant case because it's material ...
A wounded Brauer tries to tag-in his wife, but that's not going to score points with the judges. He thinks this makes him honorable and above-reproach; most readers think he shouldn't be bragging about being a house-husband.
Your blanket statement that "Has MinnPost ever disclosed its founders' and funders’ vast investment interests when it writes about various topics?" is basically wrong. Read the disclosure here - http://www.minnpost.com/about/ - it's certainly more than anything the Strib publishes about Avista.
Brauer appeals to the judges but doesn't have much to support his case. Yes, Minnpost has a standard "About us" page that names who is involved, but there's nothing that outlines the interests and connections of the founders, nor those of the reporters under its umbrella.
Seeing Brauer struggling to defend himself, audience member John Olson climbs into the ring and lands the most solid blow of the fight:
Remember Ms. Burcum that you, your colleagues and your predecessors have skewered many public figures and institutions of all types and sizes over the years and it has had an impact at times.
BAM! Now that's the hypocrisy submission executed like Royce Gracie in his prime. How can Burcum complain about being held to the same standard to which she holds others? Somebody give this guy a Daily Glean ...
Although Brauer would be better off leaving well enough alone, and thanking the commenter for saving him from a beating, he can't resist climbing back into the ring over at MPR.
BTW, I disagree vehemently with Ms. Burcum's uncharitable reading of my MinnPost disclosure policy. I think acknowledging one's financial interest, and that of one's spouse, is worthy of praise, and not meaningless. Especially in a family with a lawyer and a journalist - you can guess who's the major breadwinner!
Brauer snatches defeat from the jaws of victory. Just when we were about to side with the commenter, and give Brauer the no-contest due to Burcum's hypocrisy, Brauer drags his wife back into the fight, which doesn't score points with the judges. We give the split-decision to Burcum, recognizing that in this fight, there are no winners, only losers.
DISCLOSURE: Brauer wrote about me here. He would probably say that this piece is too "testosterone-driven." My wife's job is none of your business. I didn't call anybody for this post; anybody who has a problem with it can meet me at Cuzzy's.
Posted by Kevin Hoffman at July 10, 2008 5:46 AM
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Kevin - payback is a bitch for me, I guess, and I truly do lack the WWE/UCF gene.
One inaccuracy, though. MinnPost's About Us page contains more than "nothing that outlines the interests and connections of its founders."
Here's the part about top money/operations guy Joel Kramer:
While I never had any involvement in political life during my journalism career, in 2002 Becky Lourey asked me to be her running mate in her unsuccessful attempt to win the DFL nomination for governor at the state convention. My political career lasted six weeks. Among the things I learned was that I'm not cut out for running for office.
In 2003, I started a think tank called Growth & Justice, focusing on state policy that simultaneously creates economic growth, does so sustainably, and shares the fruits of the growth broadly. I served as executive director until this spring, when I became board chair.
During the decade after leaving the Star Tribune, I made campaign contributions to a number of Democratic candidates, locally and nationally. However, when I got serious about launching MinnPost this spring, I stopped making such contributions. My political views are generally liberal, though I often had some of my most spirited debates during my Growth & Justice days with Democrats when they took policy positions that I did not believe were supported by the evidence.
On the civic front, I served as chair of the board of the Children's Theatre Company in the mid-1990s, and more recently as board chair of Achieve!Minneapolis, which galvanizes community support for public education in Minneapolis. My wife, Laurie, was recently chair of the board of the Mental Health Association of Minnesota, and is currently president of the Smith Club of Minnesota. Laurie and I are members of the 1% Club, which means we promise to contribute 1% of our net worth every year to philanthropic causes.
We do not own individual stocks in our investment portfolio — only mutual funds and bonds. We are investors in Minnesota Jewish Media, a private partnership that owns American Jewish World, a local newspaper for the Jewish Community. I also serve as chair of the MJM board.
Laurie and I are members of Shir Tikvah Congregation in South Minneapolis. We have three sons, all grown, 2 daughters-in-law and two grandchildren.
Posted by: David Brauer at July 10, 2008 7:20 AM
Normally I'd say something like "pot, kettle..." but you're actually the biggest pussy in this fight. Instead of the role of the referee or someone actually covering this, you decided to jump in the ring with a folding chair. Instead of delivering insight or humor you decided to throw punches. Way to go with your "hypocrisy submission." Welcome to the ring.
Disclosure: K-Hoff will probably find some unrelated fact to rip on me with or tell me to go take some photos of pizza. P.S. I already met him at Cuzzy's for beer.
Posted by: Aaron at July 10, 2008 7:56 AM
Barcum is probably trying to cozy up and save her job.
Posted by: Julie at July 10, 2008 8:15 AM
Given the respective salaries of Brauer and Burcom, taking Burcom's side on the "in person" thing is really cheap Kevin.
For what Brauer gets paid, I wouldn't walk across the street to conduct an in-person interview. Email Q&A's are inherently fair, and ensure that every quote is dead accurate, and not something that can be discounted later as "misspeaking."
That Brauer got under Burcom's skin is all the proof I need to figure out who the real journalist was in this fight.
Posted by: Mark Gisleson at July 10, 2008 9:28 AM
Nice to see a "journalist" ignoring the real story here: Avista's ties to big oil and the lack of transparency in corporate news rooms. Brauer wrote what was probably one the most important media stories of the year, and yet, because of big egos and a media landscape fraught with job uncertainty, it's been reduced to nothing more than a cage match?
I think local journalists, myself included, should be ashamed when important stories like this become about the journalists themselves and not the issues.
It's like Powerline attempting to destroy CBS for what was a an important, concrete news story because one of the documents "could be false." The facts are there. The story is real. Yet egos, petty politics, and yes, testosterone, Kevin, have only served to hide the truth. And here, they've superseded weighty issues like making public the fact that a major newspaper running a pro-off-shore-drilling editorial is run by a company with major ties to big oil.
If the world sucks, it's our fault.
Posted by: Molly Priesmeyer at July 10, 2008 9:43 AM
Two lightweights beating each other over the head with deck chairs. Strib? In trouble, hoping cacophonous inanity from "reader comments" will make it more exciting (not working). MinnPost? disgruntlement central. Journalism? Nuh-uh.
What's going on in the world today folks?
Posted by: J.R. "Bob" Dobbs at July 10, 2008 9:58 AM
This is unintentionally hilarious, basically because when you write that kind of screed you open yourself up to more than a little bit of hypocrisy charges.
I mean, take your press release you ran for an advertiser that you did last month (http://blogs.citypages.com/ctg/2008/06/rent_at_the_ord.php). Holier than thou much? And that's even before this line: "[S]aying the "Daily Glean" is the among the "most-read things on Minnpost" is like bragging about finishing first in the Special Olympics." -- which is, perhaps, the most embarassing simile of 2008.
As a last nod to hypocrisy, I note that you're tarring Mr. Brauer with the narcissism brush-- pretty rich, since you are saying (implicitly) that you're such an authority on journalistic ethics that you can be both referee and scorekeeper on this cat fight. Impressive, Mr. Hoffman. VERY impressive.
Posted by: CP Fan at July 10, 2008 10:23 AM
And that's even before this line: "[S]aying the "Daily Glean" is the among the "most-read things on Minnpost" is like bragging about finishing first in the Special Olympics." -- which is, perhaps, the most embarassing simile of 2008.
totally agree
Posted by: robin marty at July 10, 2008 11:26 AM
Hey, the special olympics quote apparently made the folks at Gawker laugh, so, you know, thumbs up all around!
Posted by: Max Sparber at July 10, 2008 1:43 PM
The Special Olympics jab is both offensive and trite. A variation of that quip has been circulating -- ad nauseum -- on Internet message boards for years.
More to the point, is it acceptable to ridicule people who are developmentally disabled? I know it's not funny, but is it even acceptable. (Especially coming from a publication that so regularly plays the "race card" when covering the MPD and other institutions.)
I hope that City Pages' shrinking number of advertisers take note.
Posted by: Kirk at July 10, 2008 1:44 PM
//is like bragging about finishing first in the Special Olympics. If Brauer doesn't start intelligently defending himself, the ref is going to stop this fight.
Seriously? You're taking a whack at special needs kids while defining "intelligently" in the same sentence?
And you feel good about that?
Posted by: Bob Collins at July 10, 2008 2:22 PM
"recognizing that in this fight, there are no winners, only losers."
Well, there are those of us that aren't part of the local media that get a chance to see some of the happenings from an insider's perspective.
Posted by: Davin DeCoded at July 10, 2008 3:23 PM
I love the Daily Glean---it's my favorite part of Minnpost. Brauer reads all the traditional media every morning so I don't have to. His summaries and commentary are hilarious. The links are there if I want to go deeper. I mean, what's not to like?
What I've learned from the whole exchange:
a) The Strib's Jill Burcum was having a bad day and/or is awfully thin-skinned. In her defense, I assume nearly everyone at the Strib is having a bad day every day because I can only imagine what it's like to watch your paper morph into bad tabloid, with top headlines like "Mom-to-be shoved into van, raped" and followed by solemn lines like "The fetus was unharmed." There's still some great stories and reporting at the Strib, despite all the lay-offs and dumbed-down direction. But man, as reader, I feel like I'm watching a slow, painful death. So as a writer, it must feel even worse, which is why I'm inclined to give Burcum a pass.
b) David Brauer is a seriously good journalist.
d) Kevin Hoffman is seriously creepy and has manhood issues.
Posted by: Lynnell Mickelsen at July 10, 2008 4:13 PM
Commenters commentating about commenters--$20. Me being able to offer nothing as a comment--priceless.
Posted by: Helm Matthews at July 10, 2008 9:36 PM
While I understand not everyone shares my resume, kind of like how I'm not a student of journalism. I don't expect him to know what it's like to feed someone who, through no fault of their own, can't feed themselves. Ditto for dressing, showering, toileting, etc. I don't expect him to know the joy that comes from such a connection.
But don't expect me to buy that just because the slander of a protected class (vulnerable adults) is itself protected under free speech, that makes it somehow acceptable. But maybe Mr. Hoffman subscribes to a strain of journalism of which I am not aware, the "we can so we will" mentality. Maybe this was the rationale behind his Special Olympics remark.
Unfortunately, this, like so much of Mr. Hoffman's contribution to the paper over the last year or so, reeks of bad journalism. It's a shame, really, because there are writers of quality over there, but the editor's influence makes it less and less appealing to go looking for them.
Posted by: Direct Care at July 16, 2008 12:01 PM

