Perhaps their first step in being transparent during their restructuring, the Star Tribune has set up a space on their Web site for updated information on their bankruptcy filing.
The site features a letter to readers and FAQ for vendors and advertisers who are likely concerned about their business relationship with the paper.
Their main point: We filed Ch. 11 bankruptcy, but it's no big deal. Please keep buying and please keep placing ads or we might really die.
View the full site here
In their "Open Letter to Readers
," Publisher Christ Harte reassures subscribers that their paper will continue to be delivered and the Web site will still be updated with new content during the reorganization.
Please be assured that we remain as committed as ever to providing reliable news coverage, extensive consumer information, independent editorial commentary and the advertising services that you've come to expect from our award-winning daily newspaper and our website. We are proud of the tradition of journalistic excellence that the Star Tribune has established over more than 140 years, and we plan to continue building on this cherished legacy far into the future.
The Chapter 11 filing will allow us to continue business as usual as we take further steps to strengthen our company. Readers and advertisers should see no difference in how we operate:
-- We will continue to publish the Star Tribune and update, operate and maintain StarTribune.com as usual.
-- Subscribers will receive their newspapers as they always do, and we will continue to deliver to local newsstands and retailers.
-- Advertisers will be able to continue to place ads as usual.
In their Reader FAQ,
the paper says readers shouldn't notice a difference in the product. The company gives no estimate on when they could emerge from bankruptcy.
In their FAQ for advertisers
, the Star Tribune tries their darndest to ensure advertisers they are just fine: Keep putting ads in the paper or we will die! And vendors
... you'll get paid. Some payments might be delayed due to the bankruptcy court. Hold tight. Retirees
? Your medical benefits might change, but the paper can't touch your 401(k).