MPR News Q -- The official definition of "Q"
In an email sent to City Pages from Schmitt:
The name is meant to be playful, a bit mysterious, catchy and expressive at the same time. It conjures a variety of meanings while still allowing a certain amount of interpretation. It plays on the curiosity and intelligence of our audience and the role of journalism to question. Q is a letter that comes to mind when we think about the attributes of MPR News: quality and quantity.
So there you go. And Bob Collins is your uncle.