When the Vikings' Berrian tweets, the NY Times listens

Categories: Social Str@tegy
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Social networks scare the pants off some businesses because of worries about keeping secrets. The wariness evidently extends to some teams in the National Football League. And The New York Times recently made Vikings wide receiver Bernard Berrian Example A for what it termed pro football's "paranoia" about Twitter.

The Times noted that after quarterback Tarvaris Jackson sprained a knee ligament in practice last Saturday, Berrian tweeted, "Sad day for Viking Football. T-Jack is out for the season. Damn!!"

It was a joke, Berrian said later. 

Tight end Visanthe Shiancoe on July 30. "Zzzzzz zzzzz zzz zzz (in meetings) lol.. Introducing the staff," he tweeted.

Coach Brad Childress told Sports Illusrtrated that players can't tweet from meetings, and that Shiancoe's comment came during a break in official team business.

"They're fairly innocuous comments, whether they're trying to be cute or funny. It didn't happen in a meeting. It happened as we took a five-minute break from a meeting," he told SI.

Along with Berrian and Shiancoe, Vikings Percy HarvinBryant McKinnieSidney Rice and Jaymar Johnson also tweet frequently throughout the day.

Team policies vary around the league.

Green Bay Packers coach Mike McCarthy told his team last week that he'd fine any player $1,700 if they were caught tweeting during team functions, according to the Green Bay Press Gazette. 

In Miami, Dolphins coach Tony Sparano told his players to stay away from Twitter altogether, and the staff there reportedly polices fans attending practice sessions.

"I don't really have a Twitter policy," Denver coach Josh McDaniels told The Associated Press. "I don't know what it means; I don't know what it is. I don't know MyFace, Spacebook, Facebook stuff. I don't know what that is either."

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