Denmark's monster toymaker Lego Group sues little Minnesota non-profit Project Legos

lego logo sq.jpg
Project Legos, a tiny Minnesota community leadership non-profit, is being sued for trademark infringement by The Lego Group of Denmark, one of the world's largest toy makers.

According to the lawsuit filed in U.S. District Court on Friday, The Lego Group said consumers are going to mistake its tiny, shiny primary color plastic toys with an organization that helps kids rise above their challenging backgrounds.

OK. Really, it's claiming violations of the Federal Trademark Act and deceptive trade practices, and accusing the organization of cybersquatting for registering and using the domain name

Vowing to fight the action, Project Legos Executive Director Kyle Rucker told Minneapolis St. Paul Business Journal, "I think we're going to stand by who we are."

Given his group's meager budget, that may be tough. They'll probably have to throw a whole lot more "Kegs for Kids" fundraisers, for starters.

Rucker founded Project Legos in 2005, during his sophomore year at the University of Minnesota.

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Misato Katsuragi
Misato Katsuragi

Lego is stupid.  The vast majority of Lego websites provide information about Lego and their products. Their domain name, while containing the word 'lego',  look nothing what-so-ever like or any of it's sub directories.   This is just ridiculous to go after every website that you can find that contain the word lego. Now for the stupidity of Lego.   Number one.  Any website that is about Lego is free advertising for Lego. Number two.  A big percentage of these domains are owned by Lego enthusiast, which in turn mean, they are owned by Lego customers who give Lego a great amount of business. Number there.  These are also websites that help other Lego enthusiast in ways that Lego can't and / or chooses not to, thereby relieving Lego of customer support that might otherwise be demanded of Lego. And these are the people that Lego wants to sue???  It's amazing that a company as large as Lego lacks this much business sense and this much apathy toward the very people ( their customers ) who keep them in business.  


a trademark is a trademark..non nonprofit or not..


That doesn't seem right to do something like that....

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