Denmark's monster toymaker Lego Group sues little Minnesota non-profit Project Legos
Project Legos, a tiny Minnesota community leadership non-profit, is being sued for trademark infringement by The Lego Group of Denmark, one of the world's largest toy makers.
According to the lawsuit filed in U.S. District Court on Friday, The Lego Group said consumers are going to mistake its tiny, shiny primary color plastic toys with an organization that helps kids rise above their challenging backgrounds.
OK. Really, it's claiming violations of the Federal Trademark Act and deceptive trade practices, and accusing the organization of cybersquatting for registering and using the domain name projectlegos.org.
Vowing to fight the action, Project Legos Executive Director Kyle Rucker told Minneapolis St. Paul Business Journal, "I think we're going to stand by who we are."
Given his group's meager budget, that may be tough. They'll probably have to throw a whole lot more "Kegs for Kids" fundraisers, for starters.
Rucker founded Project Legos in 2005, during his sophomore year at the University of Minnesota.