Target-festooned Twins think another ad lacks civic mindedness

sanfordsign.jpg
Image via Sanford Health
What you'll see along with Target, Budweiser and other branding.
Let's see if we have this right. The Minnesota Twins play at Target Field underneath a gargantuan Budweiser sign visible from the the entire neighborhood.

They are surrounded by advertising logos inside the ballpark, and fans walk through Target Plaza to get to games.

Yet they're stunned, just stunned, at the crass advertising ploy being foisted on their fans in the form of a Sanford Health ad banner being hung from the Target Center by the Minnesota Timberwolves.

We've been "ambushed," cried Twins President Dave St. Peter.

Hennepin County Board chair Mike Opat said the sign will "cheapen" the spirit of the place.

City Council member Lisa Goodman is "disgusted."

And Minnesota Ballpark Authority director Dan Kenney says it will pollute "the public realm."

The horror!

Oh for cryin' out loud, Timberwolves president Chris Wright more or less reminds everyone, we're talking about bought and paid for, Target-branded civic space here.

"Target Plaza itself is one big ad," the Twins are no less of a business than the Timberwolves, and the NBA team scored big with the deal.

"We have the authority and the right to take advantage of a terrific development that occurred behind our building," he told MinnPost. "The new ballpark has brought a great deal of opportunity to this part of the Warehouse District and we celebrate that."

My Voice Nation Help
0 comments
Sort: Newest | Oldest

From the Vault

 

©2013 City Pages, LLC, All rights reserved.
Browse Voice Nation
  • Voice Places Minneapolis / St. Paul

    Voice Places

    Find everything you're looking for in your city

  • Happy Hour App

    Happy Hour App

    Find the best happy hour deals in your city

  • Daily Deals

    Daily Deals

    Get today's exclusive deals at savings of anywhere from 50-90%

  • Best Of

    Best Of...

    Check out the hottest list of places and things to do around your city