Fox 9 fined by FCC for passing off General Motors PR as "news"

Categories: Media beefs

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Not necessarily the news.
The FCC has fined KMSP/Fox 9 $4,000 for failing to tell viewers that it passed off public relations video as "news" in 2006.

The fake news segment -- a video news release, or VNR -- talked about consumer demand for convertibles in the summer. That sounds plausible enough, but the only cars shown and talked about in the segment were made by General Motors.

Television stations can -- and frequently do -- package VNR's as "news," but they are required by federal law to tell the audience where the PR is coming from, and whether it was aired "in exchange for money, services or other valuable consideration."

Fox 9 said that neither the station nor employees gained financially from airing the piece. But the FCC ruled that while no money may have changed hands, airing the VNR amounted to free advertising, or "valuable consideration," for General Motors -- a huge TV advertiser.

Fox 9 also tried to argue that airing the VNR was within its "journalistic and editorial discretion," and that the FCC's ruling would somehow infringe on its constitutional rights. Wrong, the FCC said. If you're going to shill for some commercial interest, you need to tell your audience what you're doing.

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8 comments
Mike
Mike

I figured that something like this was just a matter of time.

URstupid
URstupid

Why would VNR even be accepted ?? This is another example of how large corporations can manipulate the media and news to abuse the general public. The art of journalism has been corrupt as much as the process of lobbying has corrupted the government.

Johnny
Johnny

Perhaps the FCC should start regulating VVM as well.......

Paul Welstones
Paul Welstones

And giving the Union and GM 10 Billion isn't a crime - good grief. Obama the thief in chief. His FCC fines fox is just the begining of the facist attacks on Fox. O'bama lied, sends our troops into battle illegally and Gives GE 10's of billions who then earn 13 billion and don't pay any taxes. You are a piece of garbage Van Denberg. O'bama and his administration are crooks and he needs to be inpeached. Who was so stupid to vote for this war criminal o'bama.

Ryan Anderson
Ryan Anderson

Also in Carolina this happened with an msnbc station.

Johnny
Johnny

Lets try to stay on topic, ok........

Ryan Anderson
Ryan Anderson

Please don't feel like I am implying that faux and msnbc are equivalent in its lack of journalist standards. Msnbc lies and has an agenda, its just not as ill willed.

paul welstones
paul welstones

The Criminal Chicago MObster O'bama runs the FCC. They fine their political opponents to squelch free speech. They give 10's of billions to GM and GE for political favortism. GE makes 13 Billion and doesn't pay tax. That is the topic, pure corruption of the Obama political machine. If this was bush starting war in Libya you would be the first to call for impeachment of obama the war criminal, Obama the crook, Obama the blood for oil in the EU guy. No oil for US but O'bama goes to war for France's Oil in libya.

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