HealthPartners pulls KDWB advertising after Hmong parody

Categories: Media
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HealthPartners wasn't amused.

​KDWB thought it would be pretty funny to slag on Hmong families with a race-tinged parody of Eric Clapton's song "Tears in Heaven," but a major advertiser isn't laughing.

HealthPartners is taking its business someplace else -- perhaps a station that treats its listeners with a little more dignity.

"We have expectations that our business partners will treat people with respect," said the health insurer's spokesman, Jeff Shelman, in a statement to the Strib.

​The station, and the Dave Ryan in the Morning Show, where the parody first aired, sounded stunned at the backlash after they aired the stunt and proclaimed themselves "very proud that members of the Hmong community are some of our most loyal listeners and fans."

Which is why they characterized those Hmong listeners this way:

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Free of HealthParterns advertising.
No room for a couch
'Cause we sleep on the floor
One big group of Vangs
Hmong family of twenty-four
Kids work in St. Paul
Hang out at the mall
'Cause I know they dwell so well
Thirty Hmongs in a house
Hmongs get pregnant early
First baby at 16
Seven kids by 23
Over the hill by 30
Like sardines they live
Packed in a two-room house with the kids
But you know they age quite well
They be Hmongs.

Come on, everyone, the station said, no harm meant. It was a joke. Get it?

Our listeners understand that The Dave Ryan in the Morning show is a comedy show meant to entertain, and that much of its content is parody. While we've received positive feedback from many Hmong listeners who let us know that they found the song in question very humorous, we apologize to anyone we may have inadvertently offended, as this was never our intent.

Ha ha.

Related: KDWB's Dave Ryan in the Morning Show issues statement about Hmong 'parody' song

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4 comments
Johnny Lee
Johnny Lee

KDWB Dave Show is such a desperate for spot light low life scums radio show! I listen to KS95 and 93X. It's funny b/c it's not the Hmong peep's lost but KDWB's in sponors, listeners and $! I'm Hmong.. n KDWB's Hmong song doesn't bother me at all b/c I get alot of white tails all the time... we flip em white H.'s like flap jacks! :)

Kirk the Conservative Jerk
Kirk the Conservative Jerk

Nice lack of spine shown by HealthPartners.From reading this and the past article, I fine little evidence that anyone of any significance was offended by this. Some dipschmit by the name of Bob from MPR and some racist group calling themselves the "Asian American Journalists Association". I wonder if they allow blacks into their little clique of journalists. Intentional separation of the races, is it's self racist."Content of character not color of skin" Hmmm, who said that again?

majii
majii

Not if it's not aimed at you, which seems to be the attitude of some who post here. That they cannot see how it would be offensive just shows that they don't consider people belonging to other groups outside of theirs to be their equals.

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