KDWB loses Blue Cross ads over Hmong parody

Categories: Media beefs

Thumbnail image for daveryanpromo.jpg
Not as funny as they think they are.
KDWB has lost another advertiser over that tasteless "Dave Ryan in the Morning" show parody that recently portrayed Hmong Americans in a far less than flattering light

Blue Cross Minnesota found the song, sung to the tune of Eric Clapton's "Tears in Heaven," bad enough, but the station's pathetic attempt at an apology evidently even more worthless.

Company spokeswoman Pam Lux told MinnPost's David Brauer that the company won't come back as an advertiser until station owner Clear Channel comes up with some assurances that similar muck won't hit the air again.

HealthPartners, and then AT&T, announced ad boycots against the station earlier.

The station sounded stunned at the backlash and proclaimed themselves "very proud that members of the Hmong community are some of our most loyal listeners and fans."

Ryan and his crew couldn't understand why people didn't find this retrograde stereotyping funny:

More commercial free than before.
No room for a couch
'Cause we sleep on the floor
One big group of Vangs
Hmong family of twenty-four
Kids work in St. Paul
Hang out at the mall
'Cause I know they dwell so well
Thirty Hmongs in a house
Hmongs get pregnant early
First baby at 16
Seven kids by 23
Over the hill by 30
Like sardines they live
Packed in a two-room house with the kids
But you know they age quite well
They be Hmongs.

When HealthPartners said it was taking its business someplace else, spokesman Jeff Shelman said, "We have expectations that our business partners will treat people with respect."

Blue Cross obviously felt the same.



Hmong, KDWB

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Jason Gates
Jason Gates

First off, I don't want to hear blue cross ads anyways. Their constant health insurance rate hikes were going to bankrupt me. And they call themselves non-profit? 2800 bucks a year for their insurance, non smoker, under 30 at the time and 100 buck rake hikes annually. Free 25$ flu shot sound good? Fine, till they send you a bill for the same amount in "processing fee's". Also, I'd like the morning show to know you lost all st paul schools bus drivers the ability to play the stereo on our buses. The way i understand it, a parent called the school district to have them help protest your content, except as the story got passed from person to person it reached the top retold as a driver intentionally turning up your offensive morning drizzle to offend students. Even after it was proven that the accused driver and his route were inactive the whole week because school was not in session, the district didn't change their mind or apologize. No more kids singing along with one of the christmas stations playing Rudolph or frosty the snowman (even the kids who didn't celebrate enjoyed joining in) or any of their other favorite songs. So thanks KDWB, for ruining it for all the kids.


How was this funny? Dave Ryan please stop trying so hard - you look like a fool. And you'll be out of a job if you keep this up. Get some writers who have brains and talent.

Josh Joel
Josh Joel

I don't listen to that station anyway well, except for the weekends when they air American Top 40 with Ryan Seacrest. That's just about all they are good for...


I guess it's just a question of if you think racist stereotypes are funny or not.


Its incredibly offensive, especially when you understand why we have such a large Hmong community in mn. You wouldn't ever hear this about the troops, why its tolerated or shrugged off when its about another population i can never understand.


parody is and always has been a part of american life,,and this IS america,,so ,,Blue Cross,,get over it. Pure Pandering,,,,,,,by the way,,, what does BS stand for?




Damn white people! hahaha!


Get a sense of humor...this was a joke. Get over it already.


Talk about 'Tears in Heaven'!

Everytime a Clear Channel station loses advertising revenue, a cherubic little angel gets its wings...



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