Best Buy hits the jackpot with new NASCAR sponsorship

Categories: Best Buy
best buy nascar.jpg
Best Buy's NASCARs will be front and center during this weekend's Daytona 500.
Hey look, Best Buy is in the news because it got something right for a change!

Following last season, Best Buy decided to switch its NASCAR sponsorship from Richard Petty Motorsports to Roush Fenway Racing. And it already looks as though that switch will already pay off in hundreds of thousands of ways for the Richfield-based company.

Roush drivers Carl Edwards and Greg Biffle finished first and second during qualifying for the Daytona 500, meaning two cars prominently splashed with Best Buy logos will initially be at the head of the pack during NASCAR's marquee race next weekend.

According to Joyce Julius & Associates, a company that evaluates corporate sponsorships, last year's Daytona 500 winner (something named Trevor Bayne) had sponsor mentions equaling $1.4 million of exposure value. Motorcraft was the big winner, as its advertising investment paid off with $530,000 worth of mentions.

With all the bad press Best Buy has received of late, Lord knows the company could use a few hundred thousand dollars worth of mentions this weekend. Let's just hope, for Best Buy's sake, that the company doesn't find out their preferred car design is out of stock just moments before the race.


Advertisement

My Voice Nation Help
14 comments
Nascar Tickets 2012
Nascar Tickets 2012

well i must say best buy is really very lucky who got Nascar sponsorship...its really a sort of jackpot i must say....

JonnyBeGood
JonnyBeGood

Nascar is boring.  There isn't skill in racing in a circle.  Maybe fans should look toward Formula 1 where cars, engines and drivers are all different.  

Dumb
Dumb

I see City Pages is trying to expand their Coon Rapids readership. 

Chris
Chris

Best Buy is sponsoring Edwards for two races. The Daytona 500 is not one of them (though they're an associate sponsor) - he's driving the Fastenal car. Matt Kenseth is driving the Best Buy car this weekend (and it's #17, not 43 in the picture above from last year).

Good article otherwise...

Michelle Bachmann
Michelle Bachmann

No doubt this will help Best Buty sell millions of copies of the lastest film starring Larry The Cable Guy or Kevin James. NASCAR is the worst.  You know being a NASCAR fan is the #1 sign that you were born with fetal alcohol syndrome.   

Sojourner
Sojourner

' prominently splashed with best buy logos' is different than saying they'll be driving the best buy car. As for the picture, I don't think CP is sending a photographer out to get the most up to date Nascar shots...

pizza
pizza

I couldn't agree more that NASCAR is the lamest "sport" ever. But if someone were to generalize and use the same logic like that and say "Lil Wayne's only fans are crackheads on welfare", you'd be screaming racism.

So why do you think you are you better than everyone?

Sportsfan
Sportsfan

Really Michelle? I am a NASCAR fan, I am highly educated, I make a a six figure salary, and I do not have fetal alcohol syndrome. And you are....?

Chris
Chris

It wouldn't let me post a link, but if you find a picture of the #99 car Edwards is driving, you'll see that Best Buy is not prominently displayed on the car (a small decal on the back panel, along with about 20 other sponsors with decals of similar size). I know CP isn't going to send out a photographer, my point is that this article is misleading, and the picture used above is not applicable, at all.

Michelle Bachmann
Michelle Bachmann

Well see saying some one's fans are crackheads would be a stupid thing to say because crack heads only spend money on crack.  Do you understand what being a crack head is stupid?   What is a crack head's favorite type of music?   Crack.   What concerts do crack heads spend money on?   Crack.   Bigotry against black people is a real problem in this country.   We had these things called slavery, Jim Crow, and lynching that makes it very unfunny and pathetic to make fun of.   Whiny white people like you sicken me.   I'm white, its impossible for a white person to be a victim of racism.   If you think racism against whites and rednecks is some sort of problem thats because you pathetic and want your hatred justified.  If you and the rest of the stupid Republicans are willing to spend equal time as black people as slaves then I will agree racism against stupid white people might be a problem too.   Why do I think I'm better than you?   Well first off I'm smarter than you are.  Secondly I'm not an ex convict.   Third I don't live above a pizza shop.  Fourth I don't make up fake black friends so I can type racist things on the internet.  That was just a quick list for you. 

Michelle Bachmann
Michelle Bachmann

 Wow here they go in a circle!    I can't wait to see what they will do next.  Will they keep going in a circle or what?   Who can tell?   Oh no here they go in a circle again!   I wonder if they will do this 500 more times?   I like cheering for The Best Buy car, its way cooler than The Tide car.   I changed my mind.  You are right.  It's so fun to watch people drive in a circle for their favorite corporation. 

pizza
pizza

I have and always will beat you, Michelle Biggot Bachman :)

Now Trending

Minnesota Concert Tickets

From the Vault

 

Loading...