Best Buy hits the jackpot with new NASCAR sponsorship
|Best Buy's NASCARs will be front and center during this weekend's Daytona 500.|
Following last season, Best Buy decided to switch its NASCAR sponsorship from Richard Petty Motorsports to Roush Fenway Racing. And it already looks as though that switch will already pay off in hundreds of thousands of ways for the Richfield-based company.
Roush drivers Carl Edwards and Greg Biffle finished first and second during qualifying for the Daytona 500, meaning two cars prominently splashed with Best Buy logos will initially be at the head of the pack during NASCAR's marquee race next weekend.
According to Joyce Julius & Associates, a company that evaluates corporate sponsorships, last year's Daytona 500 winner (something named Trevor Bayne) had sponsor mentions equaling $1.4 million of exposure value. Motorcraft was the big winner, as its advertising investment paid off with $530,000 worth of mentions.
With all the bad press Best Buy has received of late, Lord knows the company could use a few hundred thousand dollars worth of mentions this weekend. Let's just hope, for Best Buy's sake, that the company doesn't find out their preferred car design is out of stock just moments before the race.