Game Informer grows explosively in 2011, now 4th largest magazine

Game Informer.JPG
Game Informer continues to grow while other magazines shrink.
The market for print magazines in shriveling, according to a report released Tuesday by the Audit Bureau of Circulations. During the fourth quarter last year, single-copy sales of consumer magazines declined by nearly 10 percent compared with the year before.

But one Minneapolis-based magazine continues to buck the trend and grow. Compared to 2010, Game Informer's paid circulation increased an astonishing 48 percent. To put that in context, of the 10 largest magazines in the world, Game Informer was the only one to grow by more than even one percent last year.

Believe it or not, Game Informer is now the fourth-largest magazine in the world in terms of circulation, trailing only AARP Magazine (which ranks as largest), AARP Bulletin, and Better Homes in Garden. In other words, Game Informer is now the largest magazine in the world that anyone under the age of 40 actually reads.

So while the proliferation of online media continues to reduce the importance of printed words and the number of people who regularly read them, Game Informer looks like it's only growing. Perhaps the ever-increasing popularity of video games surmounts all the countervailing trends.


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5 comments
Jason Sens
Jason Sens

They basically give away subscriptions at Gamestop, that's the only reason their subscription base is so large. Probably important to note.

Minnchic
Minnchic

No actually Jason you are wrong. I work for Game Informer and  you are incorrect. If you buy a subscription at GameStop you are given a rewards card. THE MAGAZINE is not free! You pay for that! Get your facts straight before you start spewing!

Asdf
Asdf

I got a free subscription when I signed up for the reward card at Gamestop, so it is you who are wrong.  

Jason Sens
Jason Sens

Anyone who knows something about the videogame industry is in on the fact that Gamestop owns Game Informer. Gamestop uses the magazine subscription as an incentive to enroll in their reward program and as a marketing tool. To me, that is a dirty grey area in subscription metric. I believe that people going into Gamestop do not go in with intention of getting a Game Informer subscription, they go in with the intention to buy a game and are subsequently sold on the reward program as a result of Gamestop's hard-sell policy. I'd love to see the percentage of subscriptions acquired through enrollment of the reward program and those acquired by other means. I suspect the data would show that Game Informer would be in the grave alongside many of the other videogame magazines that have died within the last few years.

Zeroisanumber
Zeroisanumber

Game Informer doesn't give a shit about how they get their subscriptions, they care about circulation because circulation is how they make money. Same reason that giving money to NPR nets you a subscription to The Economist.

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