Twin Cities' LRT and BRT lines will be repackaged with new logo, identity

Categories: Transportation
Metro transit new logo.jpg
As of 2014, Metro Transit's LRT and BRT lines will be known as the "Metro."
Just in time for the 2012 construction season, yesterday the Metropolitan Council approved a new identity and logo for the region's light rail and bus rapid transit lines.

Those lines will be known as the "Metro" once the Central Corridor line opens in 2014, setting them apart from the rest of Metro Transit's bus system.

But, somewhat confusingly, the Met Council approved a logo that still uses the "T" letter, instead of "M" for Metro.

Explaining the rationale behind sticking with "T," Brian Lamb, Metro Transit general manager, said "the qualities that people associated with the "T" logo are really solid ones that we really want to build the system around," mentioning the "reliability" and "system approach" specifically.

Apparently people associate those values with "T" but not with "M"? Hmm.

The Hiawatha line will be the blue line, the Central Corridor green and the BRT lines in the south metro will be orange and red.

In more consequential news, MinnPost reports that the second season of heavy construction along the Central Corridor line will begin as soon as March 1. Construction work on the project, currently about 45 percent complete, should be about 75 percent done by the time next winter rolls around.

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