Michael Brodkorb social media rules ordered Republicans to delete controversial material
After Republicans took control of the Minnesota Senate and made Michael Brodkorb communications director for the caucus, Brodkorb sent out a memo laying out the rules of social media.
Michael Brodkorb's social media rules: exposed
Addressed to "all staff," the memo begins by explaining that caucus members have a stake in the Minnesota Senate Republican Caucus' reputation. Social media, Brodkorb wrote, allows the party to promote its message to "hundreds, or even thousands of people, in a matter of seconds," but puts the party at risk when "missteps on these platforms" allow enemies to "poke holes" in the party's credibility.
So Brodkorb created seven rules for using social media, including one directing users to go through their Facebook and Twitter accounts and "clean up any potential controversial material."
Brodkorb's first rule prohibited members from posting material about the Minnesota Senate Republican Caucus' "internal operations."
"When in doubt, think to yourself, would a liberal find this information useful in helping determining MNSRC strategy and tactics?" Brodkorb wrote.
Mary Franson might've been saved if she were a Republican senator
Next, Brodkorb ordered staff to "avoid taking stands on contentious or controversial issues" and to "review all audio visual content for potentially controversial items," a piece of advice Rep. Mary Franson could've used before she compared food stamp recipients to animals.
As a rule of thumb, Brodkorb recommended staying within the Republican Party of Minnesota's platform.
For those who might've forgotten how the Internet works, Brodkorb warned thirdly: "VIRTUALLY NOTHING IS TRULY PRIVATE ON THE INTERNET" [emphasis Brodkorb's].
Rule number four asked members to "please take time to go back through your Facebook accounts and Twitter accounts to clean up any potential controversial material. Go through each photo, comment, Tweet and post and ensure that your views are accurately and appropriately displayed and remove items that can be misconstrued."