Michael Brodkorb social media rules ordered Republicans to delete controversial material

Categories: MNGOP, Politics

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Michael Brodkorb's social media rules: exposed
​After Republicans took control of the Minnesota Senate and made Michael Brodkorb communications director for the caucus, Brodkorb sent out a memo laying out the rules of social media.

Addressed to "all staff," the memo begins by explaining that caucus members have a stake in the Minnesota Senate Republican Caucus' reputation. Social media, Brodkorb wrote, allows the party to promote its message to "hundreds, or even thousands of people, in a matter of seconds," but puts the party at risk when "missteps on these platforms" allow enemies to "poke holes" in the party's credibility.

So Brodkorb created seven rules for using social media, including one directing users to go through their Facebook and Twitter accounts and "clean up any potential controversial material."

Brodkorb's first rule prohibited members from posting material about the Minnesota Senate Republican Caucus' "internal operations."

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Mary Franson might've been saved if she were a Republican senator
​"When in doubt, think to yourself, would a liberal find this information useful in helping determining MNSRC strategy and tactics?" Brodkorb wrote.

Next, Brodkorb ordered staff to "avoid taking stands on contentious or controversial issues" and to "review all audio visual content for potentially controversial items," a piece of advice Rep. Mary Franson could've used before she compared food stamp recipients to animals.

As a rule of thumb, Brodkorb recommended staying within the Republican Party of Minnesota's platform.

For those who might've forgotten how the Internet works, Brodkorb warned thirdly: "VIRTUALLY NOTHING IS TRULY PRIVATE ON THE INTERNET" [emphasis Brodkorb's].

Rule number four asked members to "please take time to go back through your Facebook accounts and Twitter accounts to clean up any potential controversial material. Go through each photo, comment, Tweet and post and ensure that your views are accurately and appropriately displayed and remove items that can be misconstrued."

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5 comments
Sally Jo Sorensen
Sally Jo Sorensen

Looks like Gretchen Hoffman and Mike Parry didn't play any more by Brodkorb's social media rules than he played by marriage's rules.

Albatross
Albatross

While there is no shortage of irony in Brodkorb's eventual position, as an information security professional I can't fault this memo's advice. As far as I can tell he's not advocating anything illegal (at first I was concerned he might be telling staffers to delete material on government equipment, which would have been illegal), and he's giving only prudent advice. I'd be happy if more organizations clearly spelled out their communications policies in this fashion.

HotLunch
HotLunch

"But Brodkorb wasn't soft on the caucus for long." - ok, CP - I'll let YOU have that one! Not bad.

HotLunch
HotLunch

Ha, in the end HE was the one "poke holes" in the party's credibility!

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