Target will halt sale of sandblasted jeans for ethical reasons

Categories: Fashion, Target
sand blasted jeans target.JPG
Target.com
Your hot jeans could be killing people.
Target has announced that by the end of 2012, shoppers won't be able to find the weathered, whiskery-style jeans that all the kids are (were five years ago?) wearing. At least, not the washes that were created by a technique called "sandblasting."

That's because human rights organizations are putting pressure on retailers and designers worldwide to make the practice unfashionable. They say the technique causes a lung-shredding condition called silicosis in factory workers in countries like Turkey, Bangladesh, China, and Mexico.

In response this week, the Target blog reads, "The lived-in look that makes a new pair of distressed jeans . . . comes at great cost to the garment workers who make them."

Sandblasting is just what it sounds like -- high-pressure air hoses fire sand at the denim to give it a worn-out look. The sand is about 80 percent silica in some cases, and advocates say that even with safety gear, workers breathe it in. After prolonged exposure, the workers start to develop tuberculosis-like symptoms: shortness of breath, fever, coughing. In Turkey, 46 deaths have been attributed to silicosis from sandblasted jean factories, according to the Clean Clothes Campaign.

Yesterday, Target joined designers like Armani and Levi's in pledging not to make or sell sandblasted jeans. That doesn't mean gelled-up club-goers will be denied their whiskery wares:

To take a step towards safety Target took a step back to the days before sandblasting technologies to discover alternative methods. One such method is hand sanding. Textile workers can simply distress denim by hand - with safer tools - resulting in the same broken-in look.

(Here's another idea for the worn-out look:  wear them.)

Read Target's entire statement here.


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4 comments
luxurylife
luxurylife

Hmm yeah it seems incredibly F'ing stupid kids want weathered looking jeans to the point they will pay $100 or even more for them if they are "designer" Kids today seem to not know how to work at jobs that would allow jeans and actually have the marks and tears on them be earned. Plus the jeans are only like $20 to $50 the old way. Kids today are lazy as hell and im not a old man either lol 34.

JonnyBeGood
JonnyBeGood

That doesn't mean they will stop make fake weathered clothes, they will just use lasers instead.

Good
Good

Good. Fake-weathered clothes are stupid.

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