Twitter study applauds MN congressional delegation, finds Republicans are best tweeters
|Suffice it to say Anthony Weiner was not found to be a particularly effective tweeter.|
The study, "Capitol Tweets: Yeas and Nays of the Congressional Twitterverse," was put together by public relations firm Edelman. Using the TweetLevel measurement tool, it analyzed all 456 congressional Twitter handles and ranked them by "Influence," "Engagement," "Popularity," and "Trust." To learn more about the methodology, click here.
Among the findings: Keith Ellison ranked among the top ten in influence, engagement, and trust (eighth, fifth, and eighth respectively); Michele Bachmann's handle is the sixth most popular; and Al Franken's is the fourth most trusted.
|Ellison is one of the best tweeters in Congress, according to Edelman.|
The study goes on to identify best Twitter practices for Congress members, which by and large reads like a list of what to do for any Joe Bagadonuts with a handle. Among them: tweet regularly, include links to relevant and compelling content, use hashtags, tweet about specific legislation, retweet other users, and be strategic with replies.
As for what not to do? Answering that question doesn't require a TweetLevel equation -- rather, just an interview with disgraced former Congressman Anthony Weiner regarding his self-destructive Twitpic propensities.