Target tries to atone for anti-gay missteps with new pro-marriage equality promotion

Categories: GLBT, Target
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Target is donating all proceeds from a new collection to a GLBT-friendly organization.
In August 2010, news of Target's $150,000 donation to the anti-gay, pro-Tom Emmer Minnesota Forward organization created a shit-storm of bad PR.

The company's handling of the controversy didn't help -- from CEO Gregg Stienhafel's non-apology apology, to reports that Target kept on giving to anti-gay politicians after the Emmer fiasco, to Lady Gaga's decision to end a short-lived exclusive partnership with the company over its stance toward the GLBT community, Target ending up alienating a lot of its GLBT-friendly customers and workers.

Now the company is trying to atone. Yesterday, Target announced it will funnel more than $100,000 to the pro-marriage equality Family Equality Council through proceeds from a special online collection.

Through June 30, all proceeds from the "Wear It With Pride" collection will be donated to the Family Equality Council. Proceeds beyond that? Michele Bachmann would enjoy another contribution from Target, we suppose, though the company revised its political donation policy early last year, making it more difficult for conservative CEO Stienhafel to funnel money from Target's PAC to the candidates he probably supports as a private citizen.

Target has been a longtime supporter of the Minneapolis Pride Parade, and organizer Dot Belstler told Fox 9 that she thinks "maybe the donation to Minnesota Forward and the backlash really served as a catalyst for employees inside of Target to have their voices heard."

For what it's worth, the company has publicly denied that the "Wear It With Pride" promotion has any connection with the Emmer fiasco.

Of course, it's hard to please everyone. While we're sure the GLBT community will be pleased about the "Wear It With Pride" promotion, Target's gay-friendly gesture has already alienated customers on the other side of the social-issues spectrum. For instance, take a gander at the first two comments on the Fox report:
target gay comments.jpg
Perhaps, in response to conservatives like Price and Renneke, Target will launch a "Save the Family" collection and give the proceeds to the Minnesota Family Council? Given the gay-friendly values the company has publicly championed for much of its history, let's hope executives learned a lesson in 2010 and can refrain from saying one thing and doing another this campaign cycle.

See also:
-- Target apologizes for funding Tom Emmer ad
-- Target's gay problem keeps getting worse
-- Target kept on giving to anti-gay politicians after Emmer fiasco
-- Target changes political donation policy
-- Lady Gaga dumps Target over anti-gay donations

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11 comments
CinBlueland
CinBlueland

Please note, I was avoiding politics/parties as I did not want to get into the whole R vs D thing. This was/is about Target and their donations. One Pro business donation seems to negate all of the other Pro LGBT actions they've taken. If they were as petty as some of the Pro LGBT crowd they'd pull all their donations to Pride etc, and dump their active Pro LGBT hiring practices. 

ludwigtr
ludwigtr

You're right.  I'll give you that one.It's tough today when corporations donate to any political party.  Or any company that is part of, or donates to a political party.  There are consequences for all of it, and it's stupid, and it sucks.

unfortunately, sacrificing morals for a bottom line appears to be a mainstay of current corporations.

Shawn Mosley
Shawn Mosley

Which is why corporations should not be allowed to donate to political organisations. Ultimate the person(s) running the company gets to use company money to further their own political agenda. 

CinBlueland
CinBlueland

I guess Target can't do anything right unless they get down on their knees and donate all profits to GLBT orgs, and even then probably won't be enough. Aaron.. Intrepid reporter.. How many years has Target been a sponsor of the Pride parade?And for the record.. I know fact checking is not really needed in Sociology (How did you get a job as a "reporter") Target did not donate to an "anti-gay" organization. They donated to a Pro-Business organization. who supported Emmer who wasn't Pro Gay.. not Anti Gay.. Sorry forgot this is a blog.. and you don't really have to be fair or objective.

ludwigtr
ludwigtr

Emmer supports a state constitutional amendment banning civil recognition of same-sex marriages or its legal equivalent, stating, "I believe marriage is the union between one man and one woman."

In March 2007, Tom Emmer introduced HF 1847 which was a proposed Amendment to the Minnesota Constitution stating, "recognizing as marriage or its legal equivalent only a union between one man and one woman."

On November 4, 2008, Emmer's campaign made a $250 cash contribution to Christian punk rock ministry You Can Run But You Cannot Hide International.[43] Emmer has since met with the CEO and President of the group Bradlee Dean on his radio show Sons of Liberty in early 2010. During an October 9 televised debate, Emmer said he would oppose legislation to combat school bullying against gay and lesbian young people. Emmer, who in the past voted against anti-bullying legislation as a state lawmaker, said that teachers are most responsible for halting bullies, but suggested that the threat of lawsuits keeps them from doing so.

= Anti-gay

CinBlueland
CinBlueland

 And back to .. What has any of that to do with Target who donated to a Pro-Business group. "MN Forward is focused on issues related to creating jobs and economic opportunity. That includes tax reform, spending reform, and ensuring our children receive a world-class education."For the record, while working loosely with the Emmer campaign I heavily advised them to back off his line on LGBT issues.  The core issues were Taxes and Spending and I think it cost him the election.

ludwigtr
ludwigtr

Wrong.

Know what you're talking about before you speak.

Barack ObamaOpposes same-sex marriage, but also opposes a constitutional ban. Says he would repeal the Defense of Marriage Act and voted against the Federal Marriage Amendment. As stated on the Obama campaign Web site, he supports full civil unions that "give same-sex couples equal legal rights and privileges as married couples, including the right to assist their loved ones in times of emergency as well as equal health insurance, employment benefits, and property and adoption rights." 

Emmer opposed any and all measures of equality for same sex couples.

Chow
Chow

Obama 2008 and Emmer 2010 had the same position on gay marriage.  That makes anybody who donated to Obama a bigot.

ludwigtr
ludwigtr

If I give you money, and you give it to someone who uses it to do something despicable in the eyes of someone else.  I will be held accountable, as I should be.

If they donated to a pro business group, and that group did things that promoted business, instead of donating money to an individual who wanted to get rid of minimum wage, revoke any and all instances of equality for the GLBT community, and lighten drunk driving penalties, then it would have been fine.

There are consequences for actions.  This happened to be one of them.If I gave money to someone, who turned around and gave it to someone who praised and supported Bradlee Dean, that would be on my hands too.

Republicans, for being the party that promotes personal responsibility, sure skirts around it at Every opportunity they have...  More like the party of "do as I say, but pay no attention to what I actually do"

justincardinal
justincardinal

It's worth noting that the person in the Facebook profile picture for Kevin Price is not the person making the comment. The photo is of Ernest Jonas, the suspect in a recent hit and run in St. Paul.

erin
erin

Uhhh... yeah. Try looking at this Kevin Price's Facebook profile. The guy thinks that that Norwegian guy who killed a bunch of kids last year is his hero. He's clearly a straight-up racist and absolutely nuts.

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