Woodbury police blotter reveals one way Star Tribune, Pioneer Press keep circulation up

Strib PiPress.jpg
Daughter Number Three
Woodbury's police blotter suggests the Strib and PiPress might be inappropriately inflating circulation numbers.
You may have heard that newspaper are dying, but the latest Audit Bureau of Circulations report shows that for the time being at least, the Twin Cities' major dailies are still alive and kickin'.

The report shows that total circulation for both the Star Tribune and Pioneer Press, including digital versions of each paper, rose slightly over the past six months. Unsurprisingly, rising circulation was a product of readers consuming more of the online versions of each paper -- the PiPress's print-only weekday circulation declined by 10 percent, while the Strib's weekday circulation declined by 5 percent.

Those numbers aren't heartening for hard-copy aficionados, but an obscure item in Woodbury's police blotter suggests they could have been even worse.

What's one way to keep circulation numbers up even as people read less and less print? How about delivering the paper to folks even when they don't want it!

From Woodbury Patch's April 22 police blotter:
A resident at the 6000 block of Woodbine Avenue called police after newspapers (a Twin Cities daily) were continually left in his driveway. He asked officials at the newspaper to stop delivery; they told him: "Tough." Police advised him to try again.
It's too bad this Woodbury resident is being force-fed the newspaper against his will, but look on the bright side: If the police won't take action and the papers just keep on comin', they'll make great bonfire kindling this summer. Meanwhile, the Strib or PiPress gets to inflate its circulation number by at least one paper. A real win-win!

-- Hat trip to David Brauer for drawing attention to the Woodbury police blotter item.

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Kirk the Conservative Jerk
Kirk the Conservative Jerk

I have been getting free copies of the Star & Sickle on my driveway for the past few weeks.I have yet to take one out of  the bag they come in...

terry_twillstein
terry_twillstein

The PiPress article quoted refers to total circulation and not paid circulation. Perhaps advertising quotas behoove them to keep the numbers above a threshold to maximize their revenue.

I also hope the resident in question used the non-emergency line for this query. The idea of a policemen going to a newspaper to tell them to stop delivering to a particular address seems frivolous at best.

East Coast Doug
East Coast Doug

These local newspapers (especially the Minneapolis Red Star) are seriously lacking in content.  Any national or international news comes directly from AP articles.  The uber-liberal Strib simply refuses to print anything it disagrees with, no investigative reporting, and slants the news (by way of ommision) to fit it's PC / social justice / liberal agenda.

The Strib has been reduced to printing press releases and human intrest stories.  Mean while 30,000,000 people are unemployed/underemployed, we are trillions of dollars in debt, Europe ECB is collapsing, and the Strib is featuring articles about Mark Dayton and the 'Peoples Stadium.'

It's no wonder they are bankrupt.

TheBlob
TheBlob

Just yesterday the Strib published an opinion piece criticizing Obama's campaign tactics.  "Uber-liberal" is kind of a stretch.  And they can print articles "about" Dayton and the stadium talks without having any certain bias on those topics.  That just happens to be the big news in the state right now.  It involves a ton of money and an institution that many people care about.  They'd be foolish not to report on it daily.

I will agree with you on one point, though.  They neglect to report certain details of stories in an effort to remain PC, and they also disable reader comments on any story that might be a bit controversial, and when they do enable comments, they block anything that could be deemed offensive by a 1940s schoolmarm.

East Coast Doug
East Coast Doug

"And they can print articles "about" Dayton and the stadium talks without having any certain bias on those topics."

The bias of the Strib stadium articles is that fact that all they report on is how will we get it done.   There is no analysis of what the people of MN want.  Clearly more the 50% of the people don't want to pay one cent for a stadium.  Nor do they report on the fact the the citizens of Mpls are going to be deprived of a referendum - even thought it's in the city charter.  Nor do they mention that it's not the business of government to even be involved in professional sports.  A billion dollar facility - to play 8 games a year, I have never read anything about the logic of this.  This is how the Strib skews the news - just by not reporting / analyzing common thought. 

ludwigtr
ludwigtr

maybe you should start a news organization

TheBlob
TheBlob

Wow, that's just a mountain of source material you have there.  No need to follow up and discover why the man was receiving the paper, or whether or not he's just some crazy dude who's calling the police and making stuff up.

Of course, CP calls everything they do a "blog" now so that they can skirt the responsibility of doing actual reporting.

Mind you, I'm not criticizing you directly, Aaron.  They probably don't pay you enough to spend more than ten minutes on each article.

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