McDonald's advertises to St. Paul's Hmong speakers, but misses on the translation

Categories: Hmong
KellerGraysonCommunications.jpg
Keller Grayson Communications
Hmong speakers say this slogan doesn't quite translate.
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McDonald's has two new billboards in St. Paul that are targeting a specific customer: Hmong speakers. For the first time in the U.S., the fast food giant is pitching the community directly in Hmong, with a tagline that translates to, "Coffee gets you up, breakfast gets you going."

Or at least, that's what the ads are supposed to say. Hmong speakers report that the slogan is stilted, and tough to read because of missing spaces between the words.

"We don't really talk like that," 28-year-old Bruce Thao told the Pioneer Press. "Either way, there should definitely be spaces in between those words."

KSTP reports that McDonald's hired an agency specializing in foreign languages to translate the ad. After news of confusion over the billboard, the agency is double-checking its grammar.

Despite the errors, the message has gotten through to at least one Hmong-American, who told KSTP that he's excited just to see an ad in Hmong. "To see that here in the U.S. is really something new," Thao Lao said. "It's very interesting and very cool. It's something I've never seen before."

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6 comments
jason.dorweiler
jason.dorweiler topcommenter

I have no idea what the other poster is saying, but Im surprised they waited so long to target specific neighborhoods and communities. That is the best advertising you can do, especially if you are a small business.

Jeremy Hop
Jeremy Hop

Obviously, the OP needs to get the proof reader in....attention City Pages

MicheleBachmann
MicheleBachmann topcommenter

Clint Eastwood:   HERE IN MERICA WE WANT OUR BILLBOARDS IN ENGLISH THE ONLY LANGUAGE EVER SPOKE IN AMERICA  THIS IS ALL YOUR FAULT OBAMA YOU SHOULD USE THE GOVERNMENT POWERS TO FORCE ENGLISH WORDS OR OLD CLINT WILL GET CONFUSED........DON"T TALK BACK TO ME YOU ARE JUST A CHAIR!!!!!!!!

 

Chair:.........................

 

Clint Eastwood:  MITT ROMNEY WOULD NEVER LIVE IN FRANCE YOU LIAR CHAIR OH GOD WHERE ARE MY PILLS NO YOU GO FUCK YOURSELF CHAIR OW CLINT BRAIN HURTS  OBAMA SHOULD HAVE JOINED WITH HITLER AND FOUGHT THE RUSSIANS YOU COMMUNIST SOCIALIST MUSLM MORMOM

 

Chair:........................

 

Republican base:  Claps loudly while screaming about Obama going back to Kenya.

 

Michele Bachman(whispering to Marcus in audience):  This is the smartest thing I've ever heard said by anyone ever.

 

Marcus Bachmann:   How cute does Clint look at 83?   I bet you are getting so turned on looking at him.  I hope Ryan Gosling is the next speaker.

jlinminneapolis
jlinminneapolis

I suppose its better than the Pepsi ad in China that said it would bring your ancestors back from the dead.

Jay Robertson
Jay Robertson

I read the whole story - so what DOES it say?

keny1
keny1

 @MicheleBachmann You seriously need to seek help.  The Liberal disease is now spreading to your brain.  Seek help now before its too late.

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