Target advertises on #savemi hashtag

target savimi.jpeg
Pissed off about Michigan reducing the power of organized labor? Shop at Target!
As Michigan's House of Representatives debated and eventually passed two right-to-work bills reducing the power of organized labor today, people turned to Twitter for the latest analysis and developments.

-- Target defends Thanksgiving opening: "There are more volunteers than shifts to fill"
-- Target is actually cheaper than Wal-Mart, according to Bloomberg study

Much of the conversation coalesced around the #savemi hashtag. But something else awaited those who entered #savemi in their Twitter search bar -- namely, an ad from Target urging holiday shoppers to "Make them twice as happy" with buy-one-get-one offers on select toys.

Target's surprising ad placement was pointed out by Stacey Burns, who linked to the screengrab at the top of this post:No matter the motivation, it's the height of irony for a notoriously union-busting corporation to advertize on a hashtag popularized by folks pissed off about the Michigan legislature's union busting.

Sponsor Content

My Voice Nation Help

It's misleading to post Stacey's tweet about Target "buying" the #savemi hastag. Target (apparently) ran a promotion on it, but they did not "buy" the hashtag, meaning they are running the hashtag as part of their own promotion - something that we seen a lot during the last presidential campaign.  Zipps Liquor and Mary Lockwood running ads on this page doesn't mean they "own" CityPages ... or do they?

Now Trending

Minnesota Concert Tickets

From the Vault