Target advertises on #savemi hashtag

target savimi.jpeg
Pissed off about Michigan reducing the power of organized labor? Shop at Target!
As Michigan's House of Representatives debated and eventually passed two right-to-work bills reducing the power of organized labor today, people turned to Twitter for the latest analysis and developments.

SEE ALSO:
-- Target defends Thanksgiving opening: "There are more volunteers than shifts to fill"
-- Target is actually cheaper than Wal-Mart, according to Bloomberg study


Much of the conversation coalesced around the #savemi hashtag. But something else awaited those who entered #savemi in their Twitter search bar -- namely, an ad from Target urging holiday shoppers to "Make them twice as happy" with buy-one-get-one offers on select toys.

Target's surprising ad placement was pointed out by Stacey Burns, who linked to the screengrab at the top of this post:No matter the motivation, it's the height of irony for a notoriously union-busting corporation to advertize on a hashtag popularized by folks pissed off about the Michigan legislature's union busting.

My Voice Nation Help
1 comments
lasagnacat
lasagnacat

It's misleading to post Stacey's tweet about Target "buying" the #savemi hastag. Target (apparently) ran a promotion on it, but they did not "buy" the hashtag, meaning they are running the hashtag as part of their own promotion - something that we seen a lot during the last presidential campaign.  Zipps Liquor and Mary Lockwood running ads on this page doesn't mean they "own" CityPages ... or do they?

From the Vault

 

©2013 City Pages, LLC, All rights reserved.
Browse Voice Nation
  • Voice Places Minneapolis / St. Paul

    Voice Places

    Find everything you're looking for in your city

  • Happy Hour App

    Happy Hour App

    Find the best happy hour deals in your city

  • Daily Deals

    Daily Deals

    Get today's exclusive deals at savings of anywhere from 50-90%

  • Best Of

    Best Of...

    Check out the hottest list of places and things to do around your city