Target apologizes for labeling plus-size dress as "Manatee Gray" [IMAGE]

Categories: Target
targetmanatee2.jpg
Image by Tatiana Craine
Target was criticized for naming the color of a plus-size dress after this oval-shaped fella.
On Tuesday, the color of a Mossimo dress for sale on Target's website was labeled as "Manatee Gray."

SEE ALSO: Target pulls "stalker" Valentine's Day cards in response to social media outrage

But the exact same color of that dress's non-plus-size version was labeled as "Dark Heather Gray." Oops!

Here's the tweet that alerted the media about the color snafu: Target spokesman Joshua Thomas told Forbes that "Manatee Gray" is a common color for clothes carried by the retailer. Some of clothes labeled with that color come in petite sizes, indicating that there was no maliciousness involved in the ad for the plus-size Mossimo dress.

Two different teams of buyers were responsible for the regular-size and plus-size versions of the Mossimo dress, and in this case they apparently didn't coordinate their color labeling, Thomas explained.

"We apologize for any discomfort this might have caused and are working to update the name of the dress to reflect Dark Heather Gray," Thomas told Forbes. "This was an unfortunate oversight and we'll take it into consideration moving forward."

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35 comments
joel_franke
joel_franke

Good lord. Everyone is so damn sensitive. You cannot do anything nowadays without offending someone or some group of people. I agree with @Dorothea Butts , get over ourselves is right. This is just plain silly. 

cris.cannon
cris.cannon

ridiculous! i agree with @patti ryan - target needs to either needs to step it up or leave it alone. Currently,  it appears be teens, maternity or activity wear. I've never seen anything an adult who is not pregnant would wear. 


Patti Ryan
Patti Ryan

hahaha...a big girl here, finds this hilarious! Really- I think Target's pretty lame with it's plus size selection. Everything is kinda gray and shapeless.

Heather Fraser
Heather Fraser

As someone named Heather, I'm not sure how to feel about this.

Melissa Barnes
Melissa Barnes

What surprises me is that the plus size is cheaper than the regular size. Usually they add on at least $5 to the plus sizes.

Maria Gallagher
Maria Gallagher

I bet all the sizes said Manatee Grey. Seriously people quit being so darn sensitive!

Dean131
Dean131

and the plus sized one costs less. Yet it uses more fabric. What's up with that?

ludwitr
ludwitr

People get offended pretty easily, don't they?

Wendy Wagner
Wendy Wagner

OMG I'm a plus size gall myself and I think that is hilariuos. Manatee Gray! Classic.

Nuevo Andrewismo
Nuevo Andrewismo

My garment color of choice at Sears is Fat Fuck Orange and you don't see anybody complaining about that.

Jeanne Griffin
Jeanne Griffin

It least they didn't use Sea Cow Gray. Then I may have been offended...

Nuevo Andrewismo
Nuevo Andrewismo

What's wrong with manatees? They are wonderful, gentle beasts.

Blaine Garrett
Blaine Garrett

Because "Heather Gray" is a color anyone can envision by name.

Kevin Gallagher
Kevin Gallagher

I've never heard of that color before. Apparently Target sells lots of Manatee Gray items. http://www.target.com/s/manatee+gray?ref=tgt_adv_XS000000&AFID=google&CPNG=women&adgroup=clothing_pants+jeans&LNM=Manatee%20gray&MT=broad&LID=22p1858918&KID=7ae35820-32ee-e3c8-12a9-000065535300

keny1
keny1

@ludwitr Well, your political party indoctrinated society into the belief of political correctness, so get used to it. You can't say anything anymore without the fear of "offending" somebody.

Onan
Onan

@Nuevo Andrewismo Orange?? Ewww...

Onan
Onan

@Jean Claude Cau No - your ass makes you look fat.

ludwigtr
ludwigtr

@keny1 @ludwitr While there is truth to that, at least 'my political party' believes in science and not faith magic...

Onan
Onan

@keny1 The only people whole actually call the President the "Messiah" are right-wing whack-jobs. Well done living up to the stereotype.

keny1
keny1

@ludwigtr Yes, but your Messiah Obama is a Christian. So therefore by default, he believes in "faith magic". Would you dare insult your Hero by questioning his faith? Your zipper is open. You better close it before people see your hypocrisy.  

_Joe_
_Joe_

@ludwigtr I call PERSECUTION!!!!!  I demand satisfaction!!!

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