Target renames "Orina" sandal after learning word means urine in Spanish [IMAGE]

Categories: Target
target orina rect 2.jpg
Suffice it to say the "Orina" name wasn't vetted by a Spanish speaker.
Just a week after apologizing for labeling a plus-size dress as "Manatee Gray", Target is again scrambling to relabel a regrettably named product.

SEE ALSO: Ryan Braun's steroid suspension overturned because pee collector thought FedEx was closed

This time, it's about the line of "Orina" sandals available on the website. Target says the name was inspired by the Russian word for "peace," but as any Spanish speaker can tell you, one language's peace is another's pee -- "orina" means urine en Espanol.

"Realizing this name could be misinterpreted, we are taking steps to remove the name from the sandal," Target spokesperson Jessica DeeDe told the Huffington Post. The HuffPo reports that Target isn't alone -- many other brands sell "Orina" shoes.

The issue in this case isn't that the "Orina" name is offensive. Rather, it's that naming a shoe after the Spanish word for urine is flat-out sloppy.

"Does no one speak Spanish at Target HQ or have access to this thing we call Google?" Consumerist asks. Good question.


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11 comments
swmnguy
swmnguy topcommenter

"Realizing this name could be misinterpreted..." says the funny PR person.  No, that's not the problem.  The problem is that the name could be properly interpreted.  And it's not really a big problem.  Just a dumb one.

Jason Bistodeau
Jason Bistodeau

I still say they should have marketed them to hard-drinkin college girls and embraced the name - have you ever seen a drunk girl try to piss in an alley? The name is fitting.

Doug McNair
Doug McNair

It's not about giving offense, it's about competent vs. incompetent marketing. Would you buy shoes called "piss?" I wouldn't.

Bubba Silva
Bubba Silva

I'm offended Shane. I'm offended of being offended. This offensiveness offending offended needs to stop!! Offended.

Shane Knapp
Shane Knapp

Jesus Christ...people get offended, tough shit. If this offended anyone, fuck off.

Joe Strom
Joe Strom

New headline: People too easily offended by names of products, Target refuses to give a fuck.

Eric From
Eric From

Target tries to handle sandal scandal.

_Joe_
_Joe_

@Christine Mlodzik You're thinking of research.  Fact checking is something different.

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