Mall of America unveils new logo, tagline [IMAGE]

Categories: Mall of America
moanewlogo2.jpg
"The ribbons depict the multitude of the always fresh, exciting, and new experiences at Mall of America, which is the magic of the brand," a press release says.
After more than 20 years, Mall of America officials have decided it's time for a logo makeover.

SEE ALSO: Vikings' new jersey design leaked [IMAGE]

Yesterday, a press release unveiled the Megamall's new logo (visible above) and tagline -- "Always New."

Some folks have objected to the new look, which was designed by Duffy & Partners, on grounds that the Mall of America shouldn't ditch a red, white, and blue color scheme, but mall officials plan to use different colors in the new logo to reflect holidays and other events.

In the release, Maureen Bausch, Mall of America executive vice president of business development, characterized the mall as "never static."

"We are always new, constantly changing to offer the latest, hottest, and most memorable experiences for our guests," Bausch said. "Therefore, we are moving away from a static logo and incorporating a dynamic colorful design, making use of innovative digital media. The new logo reflects our 20 years of evolution, while paving the way for all of the fresh, exciting, new plans for Mall of America."

Here's a side-by-side comparison of the mall's new logo and the old one:

MOAnewlogo.jpg
Graphic by Minneapolis/St. Paul Business Journal

-- Follow Aaron Rupar on Twitter at @atrupar. Got a tip? Drop him a line at arupar@citypages.com.



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14 comments
LezlieCooterPounder
LezlieCooterPounder

I really wish the MOA would open up a dilldough shop so me and my girlfriends can take a break from shopping and pound our pussies and assholes into oblivion in the laidies restrooms. LOL!!

keny1
keny1

I'm glad that they got rid of the old logo. The red, white, and blue color scheme might be offensive to Muslims and other people who hate America. 

Tommy Toraason
Tommy Toraason

I dunno... I like the new logo. It definitely needed to be updated and I think they did a good job

Evan Hanson
Evan Hanson

Gut reaction: I like the logo, but it doesn't seem very versatile. It plays on a lot of trends that i don't think will be around very long, such as how the colors overlap, so I hope that it doesn't become dated in the next decade. black and white version of the logo would make it unrecognizable and it doesn't seem like it would scale down very well, especially the type. I would be interested to see the other branding pieces that go along with this logo, and i'm sure that once the shock of change subsides, this logo could work very well. also this: http://behance.vo.llnwd.net/profiles4/148053/projects/8011111/92ba82192581c172c4ef044729edaa59.jpg

swmnguy
swmnguy topcommenter

As the middle class continues to lose purchasing power, in a couple of years their slogan might be, "Come for the elbow room; Stay for the Solitude!"

Alex Anderson
Alex Anderson

When the Mall was unique in every way, the days before 32 cell phone stores, 8 Foot Lockers. And what's up with the Popcorn stand where Gloria Jeans used to be? Candyland did not get their lease renewed aboutl ten years ago for "making the hallways smell like popcorn" yet this store is doing the same thing (and has a much less quality product). Other than Rybicki, what's left that is an original store - not talking Food Court or Sit Down Dining either. How about the empty space on the second floor west side, past Napa Valley Grill that has been sitting empty for roughly fifteen years since the Amazing Space closed?

MoneyMaker
MoneyMaker

Love it or hate it the MOA brings in a lot of Revenue for MN and the Metro.  Air traffic, jobs, etc.  Don't be haters. 

Alex Anderson
Alex Anderson

Now when the Mall featured stores that were NOT in every other mall in the country that is a whole different story.

Alex Anderson
Alex Anderson

And it's just as boring as the mall itself is.

swmnguy
swmnguy topcommenter

@Alex Anderson No Kidding.  I've only been there a half-dozen times since it was built; mostly to see movies.  But what is up with all the baseball cap stores?  I love me some baseball caps, don't get me wrong.  I simply fail to see how an entire mall's business model can be supported by baseball cap sales.

keny1
keny1

@swmnguy Go there on a weekend after EBT cards are loaded up, and you will see why.

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