Anytime Fitness pays for employees to be tattooed with company logo; 1,200 have done it
|Anytime Fitness via Minneapolis/St. Paul Business Journal|
|An Anytime franchise owner shows off his tattoo of the company's logo.|
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According to a Minneapolis/St. Paul Business Journal report, the Hastings-based company pays for employees to be tattooed with its "running man" logo, and more than 1,200 have taken advantage of the offer.
An ABC report provides some background:
Founder and CEO Chuck Runyon said the tattoo phenomenon started nine years ago at an Anytime Fitness conference in St. Paul. An owner of one of the gyms said he wanted to get the company logo tattooed on him, and Runyon said he would reimburse him."As much as it symbolizes the brand, it's not about us," Runyon told ABC. "I think they're thankful we helped them get [the tattoos], but it's really about them."
Anyone, including employees, can now get reimbursed by the company for a logo tattoo if they submit a photo of the tattoo and describe why they wanted the tattoo. The tattoos typically cost around $100, Runyon said.
That's cool and all, but being adorned with Anytime's logo might turn out to be problematic if LA Fitness calls offering a better job, right?
-- Follow Aaron Rupar on Twitter at @atrupar. Got a tip? Drop him a line at firstname.lastname@example.org.