Here's another bro'd out Uptown apartment advertisement [PHOTO]

LimeAd.jpg
Steve Barone on Facebook
-- Update at bottom --

Original post (November 7) -- If you thought the bro-y Elan Uptown apartment advertisement we wrote about yesterday is an isolated thing, take a gander at the photo of the top of this post.

It's an advertisement for an under-construction apartment building at 2904 Lyndale Avenue South that says, "Don't get hitched until your enjoy your year at Lime."

In both cases, the implication is clear -- move to one of Uptown's trendy new apartments and suddenly your phone won't have enough storage space to handle all the digits hot Herkimer babes will offer you.

In an interview with WCCO about the advertising campaign, Brent Rogers, VP of Greco Properties, the company developing Lime, said, "We really wanted to just capture the fun community aspect of what Lime is going to be."

"It's meant to be fun and attract the young professional clientele that doesn't take themselves too seriously," he continued.

That's cool, but ads like Elan's and Greco's don't do much to entice women to move there, do they?

:::: UPDATE ::::

And here's one more bro-plex advertisement adorned to the side of the still-under-construction Lime building:

tartsapartments.jpg
You're Doing It Larissa on Tumblr

h/t -- commenter Steve Barone

-- Follow Aaron Rupar on Twitter at @atrupar. Got a tip? Drop him a line at arupar@citypages.com.


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49 comments
kyledr
kyledr

Am I the only one who saw this as an ad targeted at women due to the picture being a bride and not a groom?

Jamie Sens
Jamie Sens

I just wanna show up there dressed in full on Victorian prostitute garb and stand outside saying "Fancy a shag love?" to the bros.

southmpls86
southmpls86

This has literally been up for week. Rupar finally got bored writing about Sam Ponder.

derricktsweet
derricktsweet

For one, sex sells - this isn't news.  Second, Bro-y is a stupid word and "bro's" are not looking for girls at the Herkimer.  Third, its supposed to grab attention, which it has, for the building.  Uptown has a lot of young singles.  Can't we find something better to write about?  You could have been writing about Chino Latino's billboards for years.  

truckmeyer
truckmeyer

Uhg! This was a joke yesterday. Now, it's just sad.

Can't we sell anything without first tickling someone's naughty parts? Sheesh.

Quick! Someone put the "where's the beef" lady in a bikini.

Ben Weidt
Ben Weidt

Bros in Uptown? Never thought I'd see the day..

Stuttering John
Stuttering John

Rupar is this still bugging you? Slow news day I guess.

Nicholas Rupar
Nicholas Rupar

Why people are complaining about Uptown being "Bro-d Out" now is beyond me, where have you been the last 8 to 10 years?

CITYRIDERRT19
CITYRIDERRT19

Bros are going to be flooding the VFW, coming soon to CC Club as well.  Hope you Lyndale lovers enjoy EDM.

Sammy
Sammy

I don't get what the problem is with this ad. I met my spouse at a bar. Most of my friends are searching on line for someone to date. Wouldn't it be better to meet someone at your apartment pool or in the safety of a party in your apartment building???

Aaron Eddy
Aaron Eddy

NAILED IT! qwertyuiop 2 hours ago "Blah blah blah, I'm not the target audience, so who needs those losers anyways? I hate everyone who is different from me or has different tastes, etc. etc." Complaints sound like a bunch of kids who didn't get invited to the party and are saving face by talking shit about how lame the party is anyway. If you don't like it, stay away and keep your self-righteous opinion to yourself. And how has no one said anything about the free press citypages gives places like this? The one obvious and possibly legitimate critique.

exgeronimo
exgeronimo

In my opinion, the most annoying part of this is the supposition that this should be temporary housing, 1 year of "city" living until you get married, move to Plymouth, start popping out babies. Also the idea that getting "hitched" is something that should happen very soon. All quite contrary to the current neighborhood attitudes. It is sad because it is encouraging only those types of people to live there; I, for one, would now be embarrassed to live there due to the advertising.


OTOH, lyn-lake is destined to go the way of Hennepin and hipsters will have to move on to... Nicollet? K-mart lofts? Sounds fine to me.

Travis Chantar
Travis Chantar

Here comes the parade of alcoholics in plaid shorts, polos, and bitches in short sparkly nothings. Thanks for the white suburban watering hole, condos.

qwertyuiop
qwertyuiop

"Blah blah blah, I'm not the target audience, so who needs those losers anyways? I hate everyone who is different from me or has different tastes, etc. etc." 

Complaints sound like a bunch of kids who didn't get invited to the party and are saving face by talking shit about how lame the party is anyway. If you don't like it, stay away and keep your self-righteous opinion to yourself.

And how has no one said anything about the free press citypages gives places like this? The one obvious and possibly legitimate critique.

James Hardwick
James Hardwick

With any luck we can keep them all in this area and not let the douchebaggery spread to other parts of town...

Bryce Otter Larson
Bryce Otter Larson

And y'all should stop lumping uptown into just the Calhoun square/lynlake area. I don't lump all of you NE hipsters in with all of the crazy homicidal maniacs that live in N Minneapolis.

Waterstyle Sixonetwo
Waterstyle Sixonetwo

Uptown is overpriced & parking is a headache. Love the area, but its becoming too disconnected from the rest of southside. Just my opinion.

Jeff Robertson
Jeff Robertson

Housing has become boxes of cereal on the shelf of life. I want the Frosted Estates.

Chris Cowles
Chris Cowles

Wood frame construction doesn't seem like it's conducive to loud sex.

Curtis Meyer
Curtis Meyer

Another successful campaign by the Douche and Douche Agency. Selling products to frustrated chumps is their specialty. You've probably heard their slogan: "If prostitution we're legal, we'd be workin' them hoes. Until then...advertising."

Kolby Dickens
Kolby Dickens

Shoot it! I hear there is going to be a Brothers below?!? Lyndale has sadly gone the way of Hennepin.

derricktsweet
derricktsweet

You are taking these ad's way to seriously,  It's an attention grabber, that's the point.  In this day and age YES I think i appeals to woman,  plenty of women like being single.  Uptown is an area a lot of singles live.  I don't see how this is BRO-Y at all?  That word is ridiculous. 


Caitlin Blumer
Caitlin Blumer

who does their advertising? remind me to never ever work for them.

Joe Winterer
Joe Winterer

Seems more hoe'd out than bro'd out. One in the same.

truckmeyer
truckmeyer

If you were date raped here, you'd be home by now.

stbppaul
stbppaul

More like "Enjoy your year at lime, and its only a year because you will break your lease after developing a nasty coke habit making moving in with your parents the only option"

barbertj23
barbertj23

Wouldn't it have been catchier if they said:

"Don't get hitched until your enjoy your time at Lime." instead of Year at Lime?

Just saying.

Tyler Morris
Tyler Morris

Gob Bluth's vision of Single City is finally coming to fruition.

John Grinnell
John Grinnell

The advertising is appropriate for what uptown has turned into. There's very little worse than precious, self absorbed young professionals. stay in uptown, please.

Ryan Burke
Ryan Burke

So basically their marketing is, "Come live in a bro, hook-up culture hell hole!"

truckmeyer
truckmeyer

EDM? Try "classic" rock. Bros have no clue what EDM even stands for. "Oh, you mean techno. Like Nine Inch Nails."

truckmeyer
truckmeyer

Sure. But this "advertising" turns your apartment complex into a meat market. Do you want to live at the bar? If it doesn't work out after you bone that chick next door, do you move?

Living in close proximity to women doesn't solve the main issue: most guys are chumps and have no clue how to meet a woman, let alone handle a relationship with one.

This campaign just reinforces the find 'em, feed 'em, fuck 'em mentality that most guys think is the way to behave. But, in reality, it's sad, soulless, and pathetic. And it takes some guys years to figure out. Some guys never figure it out due to lack of any "success" with FFF, and they're saddest of all.

Nell67
Nell67

@qwertyuiop Yeah, I don't get all the pearl clutching around this. Seems like this ad is pretty spot on about why people  rent in uptown. 

stal9901
stal9901

@Bryce Otter Larson Yeah, I'll try to keep my gun-toting axe-murdering out of NE.  Too bad your haughtiness showcases your ignorance which makes yours a moot point.

brill029
brill029

@Bryce Otter Larson Northeast is separated from North by a really big river, making the demarcation pretty obvious.  Lyn/Lake is separated from the rest of Uptown by... nothing really, because it's in Uptown.

truckmeyer
truckmeyer

Taking this "to seriously" means we're not the target audience according to Brent Rogers. Sigh. I guess I'll never have an apartment that'll get me laid with that attitude.

truckmeyer
truckmeyer

Don't get dicked until you enjoy some dicks at Lime.

DaveTheDopeFiend
DaveTheDopeFiend

@truckmeyer As someone who lives next door to the Bro-iest of Bros, trust me, they know what EDM is and how awesome it sounds blaring at three in the morning on a Thursday while they and their fellow bros are doing lines of coke and drinking shitty beer while normal adults are trying to get some sleep for work in the morning.

derricktsweet
derricktsweet

@truckmeyer For real?  It says all that?  Give me a break.  My goodness do you put women on a pedestal.  In my experience, women are just as bad as men.   

truckmeyer
truckmeyer

Anything to get those living spaces leased.

I should have been in advertising. I got that killer instinct.

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