Minneapolis's Super Bowl drive could bring in more than $300 million, officials say

MNSuperbowl.jpg
Meet Minneapolis
A rendering of what a Minneapolis Super Bowl would look like.
State, city, business, and Vikings officials want Minneapolis to host the Super Bowl in 2018, and it's not because of the goodness of their hearts.

:::: UPDATE :::: Mark Dayton blasted for publicly financed trip to Super Bowl

Kristen Montag, communications director for Meet Minneapolis -- the nonprofit tasked with putting together hospitality arrangements for the city's bid -- said hosting the big game could bring in well upward of $300 million.

That number comes from a Rock Analytics study about the economic impact hosting the 2012 Super Bowl had for Indianapolis.

The study found that gross expenditures during the two-week period leading up to and including the Super Bowl amounted to $384 million. When the city's expenses and an adjustment for displaced tourism were included, the "net incremental contribution to the Indianapolis metro GDP" was $278 million.

"We're a city that's very similar to Indianapolis -- a cold-weather city that competes with Indianapolis for a lot of convention business," Montag said, adding that the Indy Super Bowl "compares favorably to what would happen here."

Assuming the roughly $300 million figure is correct, that'd go a long way toward repaying the $498 public contribution toward stadium construction costs. But on the other hand, officials projected e-pulltabs would raise enough money to pay for the state's contribution to stadium construction... and we know how well that turned out.

Meet Minneapolis is partnering with the state, the Vikings, and some prominent corporate executives in the effort to prepare the city's bid. Mayor Betsy Hodges's office is less involved, with Hodges Communication Director Kate Brickman telling us yesterday that her office was just "getting up to speed" on the proposal.

Minneapolis's final bid is due by April 1. The NFL owners will decide between the three 2018 finalists -- the other two are Indy and New Orleans -- in May. Looks like it's time to call in some favors, Zygi.

-- Follow Aaron Rupar on Twitter at @atrupar. Got a tip? Drop him a line at arupar@citypages.com.

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21 comments
ron.fresquez
ron.fresquez topcommenter

Minneapolis's Super Bowl drive could bring in more than $300 million, officials say.....................And as Madonna once said, "That will happen when monkeys come flying out my butt."


Alirox
Alirox

There was a recent study of the '92 Super Bowl that was played here on revenue gains/losses for the host city and the results were inconclusive. If you were against the hosting of the game, it showed not much revenue; if you were for for it, it showed profits.

NewsDog
NewsDog

It doesn't really work the way they want you to think. Just went through this a couple years ago here in Dallas/Ft Worth.

Some Hotels/Restaurants/Bars will have a big surge in sales which does bring in extra tax revenue. Out of that tax revenue you have to subtract the costs:

All the OT for Police/Fire/EMS

All the extra traffic hassles and additonal drains on public systems.

And don't believe the stories that will start showing up about the 10,000 hookers, mostly underage, that are going to show up.       

Bob B Bopp
Bob B Bopp

The NFL is one of the biggest corporate welfare mothers in this country. Taxpayers will fund the difference. Suckers.

Reier Erickson
Reier Erickson

The article says that it brought in that amount... But that isn't the figure for the taxes brought in, just the total money spent in the municipality.

Nate Brennan
Nate Brennan

How so? The article says they NETTED $278 million, not spent $384mil and only saw a $278mil return.

Reier Erickson
Reier Erickson

Wow... This is quite misleading... The Super Bowl ended up costing Indianapolis tax payers money.

Bob B Bopp
Bob B Bopp

Because what's more appealing than outdoor football at -20?

GriffinTrevino
GriffinTrevino

@citypages we might have to promise more skyways before NFL fans from places like Texas or California come to l'etoile du nord in February.

Shayne O'Neil
Shayne O'Neil

Very misleading article city pages , try again.

webster
webster

@atrupar WHO IN THEIR RIGHT MIND would think that e-pulltabs would be a solution for anything other than papercut prevention?!

kelly.roberts19
kelly.roberts19

FACT: Republicans are evil subhuman garbage and have no right to be alive.


FACT:  When jesus returns the first thing he is going to do is exterminate all republicans and send all of you to he// where you belong. 


Just stating the facts, folks, sorry. 

bboy
bboy

Um bob, the stadium is an indoor stadium.  Just sayin'

atrupar
atrupar

@webster That's a good question. But whatever the case, a lot of people bought it.

NewsDog
NewsDog

@kelly.roberts19  I should know better... Please state the evidence these 'FACTs' are based upon. 

digitalprotocol
digitalprotocol topcommenter

@kelly.roberts19  i have returned my child, you bring me great honor in a time of shame. Go forth, and speak the word of Quetzalcoatl. 

Drewey
Drewey topcommenter

@kelly.roberts19 you're an idiot that has offered nothing toward this dialog.  

Just stating facts...

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