Target CEO Gregg Steinhafel apologizes for losing your credit card info

Categories: Media, Target
TargetAd.JPG
Dried sheets of cellulose wood pulp pressed with ink.

The only obvious winner to come out of the Target data breach: newspapers.

This week, Target is running full-page advertisements in major dailies across the country, apologizing for a massive theft of credit card information of an estimated 40 million shoppers.

SEE ALSO: Massive Target data breach affects in-store shoppers who used credit cards


Chairman, President and CEO Gregg Steinhafel wrote:
Our top priority is taking care of you and helping you feel confident about shopping at Target, and it is our responsibility to protect your information when you shop with us. We didn't live up to that responsibility, and I am truly sorry.
The ad appeared in the Wall Street Journal, Washington Post, USA Today and New York Times. It also ran Monday and Tuesday in local papers in the top 50 markets, including the Strib and PiPress.

Steinhafel reminded customers that they'll have zero liability for any fraudulent charges arising from the breach and that they can take advantage of one-year free-credit monitoring program.

Otherwise, the ad provides no new information about the crime. The information already released is fuzzy. Steinhafel notes only that the electronic access point used by the thieves has been closed and the malware removed.

Molly Snyder, a company spokeswoman, declined to shed any more light on the breach, citing an ongoing investigation into a "highly sophisticated crime."

Tech blogger Brian Krebs has cited Rescator.la as one of the main black market sites selling card information pilfered from Target customers for as much as $100 a piece. Krebs reported that the breach involved nearly all of the company's 1,797 stores in the United States.

Read the full apology-ad on the next page. If your name is Gregg Steinhafel, please send check to the City Pages sales department, 401 N. 3rd St. Suite 550, Minneapolis, MN 55401, at your earliest convenience.

-- Follow Jesse Marx on Twitter @marxjesse or send tips to jmarx@citypages.com


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7 comments
Jodi Michelle
Jodi Michelle

I work at Target. People are still using their cards. Reds cards too.

Bob B Bopp
Bob B Bopp

curb your consumption, pay with cash, and buy from independent retailers.

MickTschida
MickTschida

Nice misdirection, guy! Don't worry about purchases made on your credit card, there is 100% zero liability on those. Isn't that great? And we'll pay a firm to monitor your credit score, that most holy of numbers in all capitalism-dom. Even more important than your bank account and routing numbers, which along with your address is enough for anyone to DRAIN YOUR FUCKING BANK ACCOUNT! Which is what is going to happen to any sorry sucker who would rather play with the money he actually has rather than mess around with credit cards. The little guy losses again, nothing to see here folks.!

Justin Irvine
Justin Irvine

Yep that's why I have to wait for a new debt card because I had some idiot try to use my card in another state. Luckily I am a USAA member and they refused the random transaction. I still will shop with you but only with cash which is a plus for us both. Cash cant be hacked and it cuts down on your costs.

Dan Lemke
Dan Lemke

Can't people see Target is taking FULL RESPONSIBILITY for something they had no control over? Unlike our financial institutions (Wells Fargo), Target actually CARES ABOUT THE CONSUMER. I will always shop at Target and avoid Walmart at all costs!

Robin Hanson
Robin Hanson

i think target is really stepping up to the plate on this. i still shop there.

TC4L
TC4L

They are responsible for 100% of their secure data.  Their security is stronger now since this started.  If it was at this strength before then it wouldn't have happened.

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