Target to test new TargetExpress concept in Dinkytown

Categories: Target
TargetExpress.jpg
Target
A rendering of what the fist TargetExpress will look like.
Here's some Target news that isn't bad, for a change.

SEE ALSO: Target Breach: Top 10 tweets

The company will open its first TargetExpress store this July in Dinkytown in a street-level retail space in the controversial Marshall apartment development, which will be the largest mixed-use structure in the University of Minnesota area.

The store will be even smaller than the CityTargets that have been popping up around the country. Both TargetExpress and CityTarget are meant to cater to "guests who live in urban corridors and are familiar with the Target brand but might not have a way to to get to a typical suburban Target setting," company spokesperson Sarah Van Nevel told us today.

The Dinkytown TargetExpress will be about 20,000 square feet, or 15 percent the size of a typical Target store.

Asked what sorts of products the company plans to pack into the small space, Van Nevel said, "the assortment will focus on meeting urban guests' quick-trip wants and needs... for example, essentials in health and beauty, basic groceries -- including a large selection of grab-and-go fresh foods -- mobile, portable electronics, sunglasses, towels, and seasonal offerings."

"The other piece is what we call a 'fan central' section featuring U of M-specific merchandise," she added.

Van Nevel said Target "is excited to test this in our hometown market."

"Obviously our headquarters is just a few miles from campus, so we'll have access to be a part of the process on a day-to-day basis so we can evaluate" how the TargetExpress concept is working out, she said.

-- Follow Aaron Rupar on Twitter at @atrupar. Got a tip? Drop him a line at arupar@citypages.com.

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45 comments
Megan Smith
Megan Smith

As a small business owner in dinkytown, I am devastated by the changes. But with the lack of parking and the reduction of other small businesses, I am hopeful that this will bring in more foot traffic through dinkytown. If the area is changing there is not much that we can do, only hope that the development doesn't totally destroy what we love, but help to enhance it and bring people that wouldn't normally come to this business district.

Ryan Andrews
Ryan Andrews

It's just OK. I'm a little concerned by the rapid change at the U. Georgia, say bye bye to mom and pop, hello to corporate greed. Good luck finding parking there without a) getting a ticket, or b) getting mugged. The only silver lining is it's not another Walgreens. I vote for parking over another pharmacy/convenience store, especially at the staggering rate of development and increased density in the area.

cobramedicmn
cobramedicmn

Oh great, yet another way for big corporations to torment the mom and pop shops. Now all the awesome corner stores I love so much are gonna start disappearing. Thanks target mafia, I appreciate how much you support inequality and oppression so much.

Jay Andler
Jay Andler

Maybe they should test a smart card instead?

Georgia Brandau
Georgia Brandau

I'm surprised no one has mentioned there is already a CVS in Dinkytown. This is what the small, local businesses are being bulldozed for?

Wt Dread
Wt Dread

Kind of an old concept...englands been doing this for a while:)

Barb Doran
Barb Doran

I think it's a great idea! Especially when you just need to go and grab something really quick..I'm loyal to Target, love this store! I don't care about the credit card issues, that can happen to any business even banks..

Paula Manzuk
Paula Manzuk

Sorry, Target does NOT belong in Dinkytown!!!!!

kezaezy
kezaezy

"Grandma, what's a 'nay-burr-hood?' Did you ever see one?"

Matt Pugleasa
Matt Pugleasa

Walmart is trying the same thing, and also might go big Rite away and buy Rite Aid

Megan Smith
Megan Smith

I work for Walmart. They are in the process of testing these kinds of stores as well.

Kevin Clark
Kevin Clark

This is a smart move by Target to try expanding into the small convenience store market, competing with gas stations and pharmacies might be easier than trying to do something directly in competition with Walmart. I think if done well this can succeed.

Ray Minneapolis
Ray Minneapolis

So this is what's happening to Hanson's Grocery, the Podium, the Laundry Mat... or is this the adjacent block? SUPER INSANE, whatever the case. Not to mention greedy, idiotic, disrespectful and destructive. There goes history.

kezaezy
kezaezy

I wish that for just one time, you could stand inside my shoes

You'd know what a drag it is to see you

Nora 'Allen' Neitzel
Nora 'Allen' Neitzel

Target adds on to corporate, lays off a ton of corporate personnel, had a huge security breach and then does this.... doesn't seem smart to me.

Elisabeth Morley
Elisabeth Morley

I'm excited to see how this turns out--I for one would like to see more big box stores create smaller footprint locations in urban areas. I don't like driving out of the city center to go grocery shopping, and this would be a great option, especially since it's near the new lightrail line. Right now, I believe the closest Target to the U of M is the one in the Quarry shopping center, which is difficult to easily get to if you don't have a car.

Joe McShan
Joe McShan

So basically they're seeing that people are moving back to wanting smaller "boutique" style stores in their neighborhoods and instead of letting mom and pop get another shop, they want to cash in.

Kyle Wyatt
Kyle Wyatt

Kinda bummed by the negativity. What I see is a hometown company that is opting out of developing more huge single story stores with giant parking lots and is instead focusing on something more friendly to foot traffic, and is easily repurpose-able if it turns out to be a bad venture. Frankly I'm for it. I look forward to stopping in as I ride the green line to and from work.

John Moore
John Moore

it's a good idea, but it shows that being in the grocery business is debateable. they should at least stop trying to sell perishable food stuffs, and let the corner produce mart that you can walk to back into the market.

Katia Rose
Katia Rose

Totally stole the idea from the UK Tesco stores which now has Tesco Express...

Amy Selvius
Amy Selvius

This brings the horrendous development in Dinkytown to an ever lower godawful low. :/

jruha
jruha

Dinkytown lost its unique character long ago. Time to lose the name as well. How about Targetown?


Tucker Benjamin
Tucker Benjamin

So glad I'm graduating this semester and will be gone before Dinkytown becomes even more of a cesspool with all these developments

Lloyd Wright
Lloyd Wright

Target is not Circuit city! Also our Target is busier than ever.

Carrie Graf
Carrie Graf

Let me guess, a bunch of plastic crap from China that no one needs?

Kelly Casey
Kelly Casey

this did not work for Circuit city good luck with that

put_some_ranch_on_it
put_some_ranch_on_it

excellent idea! I think Supervalu should hop on this idea, too. Start mini-Cubs in high density food desert neighborhoods. Like a convenience store with supermarket prices. 

TwinTown77
TwinTown77

How many mom and pop stores do you see on a daily basis?  They used to have mom and pop stores and guess what - students went to stores that were more affordable.

TwinTown77
TwinTown77

What are you talking about?  Tesco Express stores are tiny.  They are much smaller than these 20,000 sq. feet TargetExpress stores. Furthermore,  many chains have express stores.  Nice try though.

TwinTown77
TwinTown77

Are you serious?  I graduated from the U of M and lived in the Dinkytown neighborhood for three years.  There was nothing special about it then nor since.  Heck, there hasn't been anything great about that area for decades.  There is nothing wrong with underutilized buildings, empty parking lots, and lame, struggling stores disappearing.  If anything, it will be more of a destination neighborhood than it was failing to be over the past several years.

TwinTown77
TwinTown77

Yeah.  Dilapidated one and two story buildings are so cool.  Dinkytown has been a cesspool for decades.

TwinTown77
TwinTown77

Let me guess you think students (Dinkytown's main demographic) want either a Neiman Marcus or a Goodwill?  I bet it's the latter.

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