Target names outsider Brian Cornell CEO, publishes very bland Q&A with him

Categories: Target
BrianCornell.jpg
Target
New CEO Brian Cornell has "omnichannel" on the brain.
:::: UPDATE :::: The Minneapolis/St. Paul Business Journal reports that while Target will pay Cornell "just" a $1.3 million base salary, the company has also agreed to pay him $19.3 million over the next four years to make up for income he would've made had he stayed at Pepsi.

Target, in a manner befitting Minnesota's most recognizable company, has never brought in an outsider as its CEO -- until today.

Gregg Steinhafel's replacement is 55-year-old Brian Cornell, who since 2012 has worked as CEO of PepsiCo Americas Foods. Prior to that, Cornell held the top spot with Sam's Club and Michaels.

See also:
Target CEO Gregg Steinhafel resigns following tumultuous, controversial six-year tenure

In a post announcing Cornell's appointment, whoever is responsible for the content on Target's website writes, "As Target's new CEO, Cornell's top priorities will be accelerating the company's performance and advancing Target's omnichannel evolution." (We gather "omnichannel evolution" is code for, "He's gotta improve our damn website.")

Roxanne Austin, interim non-executive chair of Target's board, says, "As we seek to aggressively move Target forward and establish the company as a top omnichannel retailer, we focused on identifying an extraordinary leader who could bring vision, focus and a wealth of experience to Target's transformation."

"The Board is confident that Brian's diverse and broad experience in retail and consumer products, as well as his passion for leading high performing teams, will propel Target forward," she continues.

In the post, Cornell directly addresses his "outsider" status.

"I am honored and humbled to join Target as the first CEO hired from outside the company," he says. "I am committed to empowering this talented team to realize its full potential, lead change and strengthen the love guests have for this brand. As we create the Target of tomorrow, I will focus on our current business performance in both the U.S. and Canada and on how we accelerate our omnichannel transformation."

A separate post features a Q&A with the company's new head honcho. On the plus side, the word "omnichannel" is used only a few times, but if you expected the Bullseye View interview to contain controversial takes from Cornell, you're going to be disappointed.

Click to page two for some highlights.



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2 comments
anonymous
anonymous

$6 million a year for what?  To wear a suit and spout corporate buzzwords meaning nothing.

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