Nicole Mary Kelby
When Nicole Mary Kelby's new book, The Pink Suit, was released in late April, things couldn't have started any better. Entertainment Weekly picked it as the number one book for Mother's Day. It was highlighted on Oprah Winfrey's website. And sales were good.
"I noticed that I was selling really well right when the book came out," said Kelby, from St. Paul. "I mean it just started going right up the charts."
But for the novel, which tells the fictionalized tale of the outfit Jackie Kennedy wore on the day her husband was assassinated, it all went downhill from there. The next week, sales of the book plummeted, falling from thousands down to the low hundreds, according to Nielsen BookScan numbers from Amazon's site (those numbers don't tell the complete story, as they miss some retailers, but they're relatively reliable).
"And to see that, it's just heartbreaking," Kelby said.
Top 15 books set in Minnesota