The Onion stops the presses, quits print
The Onion discontinues print publication in Madison, its original market
The Onion calls for rioting in Madison in commemoration of final print issue
December 12 is the street date for final print issues. At its peak, the Onion had 17 papers across the nation, including one in Minneapolis. Over the years, dwindling advertising has forced the business to retreat and focus on online strategies.
"It's sad to see a print edition no longer exist, but it's important to see the Onion succeed," says Mike McAvoy, president of Onion Inc.
While hard copies of the Onion will cease production, the publication, known for its quirky humor, will continue online. Over the past couple of years, the company has created quite a few popular video segments, including a men's fashion series for DSW (the first of which demonstrated the usefulness of shoe boxes for burying pets).
The Onion was started in 1988 by a few students in Madison, Wisconsin. It celebrates its 25th anniversary this year.