Jason Wu hoarder sues Target

Categories: Fashion, WTF
JasonWuHoarderDJMidasKevinWills.jpg
L-R: From Target's Kevin Wu lookbook, Kevin Wills
We all know that Black Friday can result in some intense shopping situations. Apparently, things can also get rough when you head to a store and attempt to purchase every single item of a highly coveted clothing collection for sale.

When Kevin Wills and his now ex-wife managed to grab and purchase almost every Jason Wu item in a Miami Target the day the designs were released, other shoppers hoping to check out the new duds apparently did not react well, resorting to name-calling and shopping-cart intimidation. Wills is now suing the chain for emotional distress, negligence, and false imprisonment.

"One lady dug her nails into me and made me bleed. She slammed her cart into my leg," said Wills in an interview with our sister paper Miami New Times in February.

Of course, there's riveting video footage of the event on YouTube:



According to Wills, he wasn't hoarding the designs to hawk on eBay or for any other nefarious reason. He was planning to resell the items, totaling over $5,000, at an event where the proceeds would benefit a charity organization. (The party was canceled when the host venue heard about the controversy.)

This isn't the first time that Wills has purchased the bulk of a line in one visit; in 2011 he pulled a similar stunt with a highly coveted, limited release Missoni collection, also sold at Target.

As a result of the Jason Wu incident, Target has changed its policies, limiting the number of bargain designer items shoppers can purchase at once. Wills's lawyer charges that this change is proof that the previous no-limits stance was dangerous.

"Rather than securing our client's safety, among other things, Target acted in furtherance of our client's injuries," says Daniel Zampano, Wills' lawyer via Miami New Times.

Since the incident Wills, who plays at Miami clubs as DJ Midas, has been vilified on various websites, both local and national, earning a new moniker of "Fashion Vulture."

Target is declining to comment on the case.

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A poster for the canceled benefit



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24 comments
Lily Ann
Lily Ann

If you support this dudes efforts you probably don't mind when your favorite artist comes to town to perform and you can't afford the show because like-mindeds of this creep jacked all the tickets and sold them thrice marked up on Craigslist. Similarly you approve of your hard work being ripped off.

k2yeb
k2yeb topcommenter

Now ex-wife....ha....something tells me this guy is a little difficult. I hope this lawsuit gets thrown out. Target changed its policies not because of the danger (they even recently added hours during Black Friday) but due to the fact customers like this were making it impossible for other customers to find product.

This guy is a jerk, and then suing Target because they won't let him be a jerk. It doesn't matter if its for charity, something tells me the guy was also doing it for himself.

Matt Stork
Matt Stork

Its black Friday... everyone is fighting over everything right after they give thanks for everything they already have lol

Michelle Amelia Johnson
Michelle Amelia Johnson

Lmao Matt! I'm as calm as calm can be lol I'm just saying so what if he wanted to buy all the clothes. Guess they should have got there first lol.

Matt Stork
Matt Stork

Michelle Johnson calm your ass down Its Facebook! Lmao

Michelle Amelia Johnson
Michelle Amelia Johnson

Honestly. So what if he bought all the crap?! Bring your angry ass to another store. Obviously if you read the article it says he was doing it for charity..regardless if he was or not doesn't mean people should be violent about the situation. Just stupid.

Robert Rollins
Robert Rollins

Customers = no deep pockets. Target = deep pockets.

Kari Hintze
Kari Hintze

This is why we can't have nice things.

Andy Herzog
Andy Herzog

Yeah but a guy being a dick about designer clothing isn't news...

Sharon B Browning
Sharon B Browning

Okay boy and girls, can you spell "opportunist"? And how many of you think this fellow would have attempted this lawsuit had Target not already been reeling from bad publicity and legal bombardment?

Kat Coats
Kat Coats

Haha, DJ Midas, what a winner. try and sue the people who ran their carts into you leg, not the company who you tried to take advantage of, and that does not mean i am on the side of corporations, but this is an unnecessary lawsuit if i've ever heard of one.

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