Will Wheaties go all Red Bull on us?
By Rachel Hutton in Shopping
Tuesday, Jan. 13 2009 @ 12:00PM
If you haven't eaten Wheaties since Mary Lou Retton graced the box, General Mills would like to win you back.
CNBC reports that
General Mills has a new, male-targeted, high-test Wheaties in the
works. Sports business reporter Darren Rovell notes that the 85-year
old "Breakfast of Champions" is no longer so, having been supplanted by
the protein bars and vitamin drinks that fuel modern athletes.
Rovell says he's heard GM has talked to a variety of athletes including Peyton Manning, Derek Jeter, and Kevin Garnett, though a General Mills spokeswoman said that the rumors "are not accurate." I'm hoping GM will soon release info on what they have in the works--I'm not a part of the ultimate-fighting, Red Bull guzzling demographic the new cereal might attract, but it does seem like a good idea.
Rovell says he's heard GM has talked to a variety of athletes including Peyton Manning, Derek Jeter, and Kevin Garnett, though a General Mills spokeswoman said that the rumors "are not accurate." I'm hoping GM will soon release info on what they have in the works--I'm not a part of the ultimate-fighting, Red Bull guzzling demographic the new cereal might attract, but it does seem like a good idea.
1 comment(s) / Post a Comment
juan says:
I bet TB will start eating wheaties since they are now targeting the "ultimate-fighting, Red Bull guzzling demographic." I hear he is kind of a bro now.
Posted On: Thursday, Jan. 15 2009 @ 8:06AM
