Cargill holds its tongue
Fast Company depicts Cargill execs with their offal wares. Photo by Saverio Truglia.
Cargill's $15 billion beef business now targets the burgeoning Latino market with its slaughterhouse leftovers--yes those are giant tongues!
This month's Fast Company has a great article about the economics of offal, discussing Cargill's new venture, Rumba meats, which sells lesser cuts popular with many ethnic groups at WalMart. Apparently, since June 2007, sales have doubled. In terms of meat marketing, will organs be the new organic?