Rainbow's Chairman Bob: annoying or endearing?

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Chairman Bob used to just be the weird, bunny rabbit-faced cartoon guy staring impassively out from your Rainbow grocery bags. Now that he's evolved into a more in-the-flesh version of himself, staring down from area highway billboards all semi-condescending and James Bond-esque, standing next to giant slices of beef or a glazed doughnut, he has converted from scary and put-offy to actually ok. Don't you think?

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