Colleges protest Bud "Fan Cans"

Categories: BEER, News

BudLight.jpg
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Dozens of universities are wigging over Bud's novelty "Fan Cans," made with school colors and intended, obviously, for the gullets of college kids and other college sports fans. According to the WSJ, the schools say the marketing tactic encourages underage drinking and makes it seem like the colleges themselves are behind it.

"Show your true colors with Bud Light," the company says, according to copies of internal marketing materials obtained by colleges. "This year, only Bud Light is delivering superior drinkability in 12-ounce cans that were made for gameday."

As part of a broader marketing effort, the Bud Light school-colors campaign, also called "Team Pride" in the marketing materials, aims to use "color schemes to connect with fans of legal drinking age in fun ways in select markets across a variety of sports," says Carol Clark, Anheuser-Busch's vice president of corporate social responsibility.

Red and gold cans have reportedly turned up on the Iowa State University campus. Anybody seen any in Gopher maroon and gold?

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