General Mills to cut sugar in kids' cereals
One more reason it sucks to be a kid: General Mills has announced that it will cut the amount of sugar it puts in 10 cereals marketed to children, including classic sugar-bomb favorites like Lucky Charms, Trix, and Cocoa Puffs.
That's not to say the cereals will be healthy, exactly, but the company says the sugar content will be reduced from about 11 or 12 grams for brands like Trix and Lucky Charms to single digits. The products will be rolled out beginning next year. General Mills had made previous reductions in its sugar content two years ago, along with major companies like Kellogg and Post, in response, they say, to consumer demand for healthier foods (and presumably less hyperactive children).
General Mills' announcement was met with immediate criticism from the nation's children. "That's not fair!" whined Tommy Rogers, 6, of Bloomington, when informed of the changes to his favorite breakfast cereals. Rogers stopped whimpering, however, when told he could just get his morning rush the way adults do: coffee.