Taco Bell starts pushing "drive-thru diet"
A new Taco Bell spokesperson says she lost 54 pounds over two years dining on the fast food chain's tacos and burritos. "Christine" is the star of the Mexican fast food chain's new "drive-thru diet" ad campaign, reminiscent of Subway spokesperson Jared Fogle, who shed 245 pounds in a year dining on the submarine sandwiches. The move could be profitable for Taco Bell according to ABC News:
The counterintuitive and controversial pitch that fast food can be good for weight loss won Subway billions of dollars over its competitors in 2000. The before and after footage of Fogle, who lost 245 pounds in a year, boosted Subway's per store sales growth to seven times the industry average in 2000 and nearly doubled their previous year's sales, according to "Market Busters: 40 Strategic Moves That Drive Exceptional Business Growth," published by the Harvard Business School Press.
Taco Bell's new diet is based on its "Fresco" menu items, which includes three different burritos and four different tacos. Each of them contains under nine grams of fat.