Sega partners w/Chiquita: video games promote heathy eats?

Last week, Sega released its first game partnered with...not NASCAR or the Olympics, but Chiquita? Wha? Yep, Chiquita bananas have started showing up at supermarkets with stickers to promote the new Super Monkey Ball Step & Roll game in which Chiquita brand bananas (see the signature blue oval sticker?) show up in some game sequences to "promote healthy snacking for the whole family," according to Sega Is this a cool idea or totally bananas? What's next, a Domino's-branded version of Paperboy where you deliver pizzas instead of news?