White Castle offers Slyder-scented candle to benefit autism

White Castle candle2.jpg
Is this what teen spirit smells like?
We're right on the cusp of National Hamburger Month, and to celebrate White Castle is recruiting "special guest" employees (apparently several members of Congress have "expressed an interest" to volunteer their burger-grilling skills--I'll put in a call to Franken's office, stat!) and new swag, including a Slyder-scented candle to benefit Autism.


White Castle has teamed up with Laura Slatkin, often called the "queen" of home fragrances, to introduce a candle with the steam-grilled-on-a-bed-of-onions scent of America's first fast-food hamburger. Packaged in a ceramic holder that reproduces the signature cardboard sleeve of the White Castle Slyder®, the candles are available in select White Castle restaurants and on the WhiteCastle.com website. Candles sell for $10 each, with net proceeds benefiting Autism Speaks.

I'm trying to fathom such a product (the things don't appear to be on sale yet, though apparently new merch will debut May 3rd so look for the candles while you're shopping for a White Castle *air freshener* here) but it's sort of incomprehensible. Are there really people who want to bring the smell of late-night drunk-food binges into the sanctity of their own homes? (Are these the same people whose apartment I considered renting until I saw the mountain-size mound of poop that had accumulated in their cat's litter box?) Also, I'm sure Autism Speaks is in need of cash, but must a Slyder-scented candle be used as the means by which to assist those whose social abilities are already impaired?

Anyone planning on buying one? Think it will be useful in setting the mood for romance?



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