Fast-food restaurants have gluttony on the menu for 2011
The Los Angeles Times looked into the future of the fast food business and discovered a scary trend: a rash of new menu items that "flout principles of healthful eating and instead celebrate a spirit of wanton gluttony." One market researcher called it a "carnival revival."
And you thought the KFC Doubledown was bad...
Chipotle is said to be one of the few fast-food chains to go in the opposite direction--it's testing an Asian version of its build-your-own burrito format--while Burger King, Taco Bell, and others are cooking up all sorts of monstrosities for 2011:
New Pancake Bites, are sausage-pancake pigs in a blanket.
The chain has a new six-cheese, double bacon pizza in the works.
The Ultimate Breakfast Platter is a 1,310 calorie trucker breakfast of scrambled eggs, hash browns, sausage, a biscuit and three pancakes with syrup. It contains 72 grams of fat and 2,490 milligrams of sodium. Similar to their French toast sticks, BK will offer a state fair-style Funnel Cake Stick, as well: 11 grams of fat and 30 grams of sugar.
The Bell is making an aggressive play for breakfast biz with a new double ham and cheddar melt, a sausage skillet burrito, and other items partnering with such popular brands as Cinnabon and Jimmy Dean.