Taco Bell "Thank you for suing us" newspaper ad runs nationwide

Categories: Fast Food, News
TacoBellNewspaperAd (Medium).jpg
Taco Bell newspaper ad says thanks for the fake beef lawsuit.
In response to a lawsuit alleging fake beef at the border, Taco Bell has taken the unusual step of running a full-page ad in newspapers nationwide headlined, "Thank you for suing us."

The ad ran yesterday in USA Today, Wall Street Journal, and the New York Times, and appeared on page A5 of today's Star Tribune.

The ad attempts to debunk the notion that Taco Bell uses fake beef because of cheapness. "The only reason we add anything to our beef is to give the meat flavor and quality. Otherwise we'd end up with nothing more than the bland flavor of ground beef, and that doesn't make for great-tasting tacos."

TacoBellNewspaperAd (Medium).jpg
Here's the breakdown of beef ingredients, according to the ad:

88% Beef
3% Water
4% "Mexican spices" including salt, chili pepper, onion power, cocoa powder, sugar, etc.
5% Oats, carmalized sugar, yeast, citric acid, and other ingredients for flavor


What do you think? Does this ad campaign reassure you that Taco Bell beef is fit for consumption?
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8 comments
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Rachel Hutton
Rachel Hutton

"The only reason we add anything to our beef is to give the meat flavor and quality." WHA? Flavor, sure, texture, probably, but can someone explain to me how "water" "Mexican spices" and "oats, etc." contribute "quality" to the product?

Get a grip
Get a grip

Water probably makes it more tender, oats etc texture, and I hope no one needs to tell you how spices add flavor.

prufrock
prufrock

I liked the quiet threat that they added at the end of their statement that discourages criticism of their product.

YumTacoBell
YumTacoBell

Taco Bell is tasty and delicious. I don't care if there is crystal meth in there.

DDobson
DDobson

Now, THAT'S funny. Actually lol'd at that one.

Klhanson
Klhanson

The less beef the better. Anything to discourage corporate farming of animals.

IH
IH

Not the issue here.

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