Target macaron taste test

Target macarons - 200.png
Maddy Hague
Target throws down a sweet gauntlet.
Just when we'd finished marveling over Sweets Bakeshop's unconventional macaron menu and the convenience of Cocoa & Fig's Minneapolis Skyway macaron shop, hometown retailer Target enters the macaron ring. 

Unfortunately for these small-town bakeries, Target isn't pulling any punches with its recently launched line of wallet-friendly, authentically French sandwich cookies. Because we're all sugar addicts to varying degrees, we happily sampled each of the company's six flavor options.


Shoppers craving a quick macaron fix can find these macarons packaged under the Archer Farms brand in nearly every SuperTarget bakery in the country.

Target macaron flavors 2.png
Maddy Hague
The gang's all here: lemon, raspberry, chocolate, vanilla, pistachio, and coffee
While the flavor options are more traditional than what we've seen around the Cities, each cookie encompasses the perfect balance of flaky chewiness that an amateur pastry chef just can't fake. The fillings offer a subtle flavor that intensifies with each bite, without being sugary sweet. 

One taste tester commented, "These are surprisingly better tasting than most of the local bakeries' versions I've had."

And even more delicious than the flavor is the price. With a six pack priced at $3.99 and a 12 pack (two macarons of each flavor) priced at $8.99, these little luxuries are a bargain compared to Sweets' and Cocoa & Fig's $18 per dozen price point. 

Next time you're perusing the SuperTarget bakery looking for some mini cupcakes or muffins, grab a pack (or two) of macarons instead. You'll thank us. Profusely. 



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8 comments
Tina
Tina

Did we tasted the same Target Macarons, cause the one I had was not that great. Hard to compare to Sweets' sea salt caramel macaron or the 46's Earl grey with orange marmalade.

Todd
Todd

Although one could argue that Target is a "local" company, I am extremely disappointed that you would suggest a small, locally owned and staffed company such as Sweets or Cocoa & Fig could ever compete with the pricing of a retail giant. I'm sure they're baking and packaging these "little luxuries" right behind the counter at Target with no extra additives, preservatives or artificial flavorings. Way to support the little guys in your community!

Sandi
Sandi

I have to figure out if my Target carries these!

nico
nico

Hmm, no. The package says, "Product of France."

Do you really think that a tiny cookie should cost $1-2 each? As an avid baker I know that even though people need to get paid it would be possible to make oodles of these little buggers for very cheap.

That said, I do buy local whenever I can but I can't afford to do it all of the time.

Shauna Younge
Shauna Younge

Hi Sandi,I've found them at them at several Targets in the area. Just be sure to go to a SuperTarget, not a pfresh or standard Target. They're in the bakery in brown and green Archer Farms boxes. I'd love to hear what you think of them.

guest
guest

As someone who has tried to make these - I can definitely see how they would cost $1-2 each. It's not your typical drop cookie, everything goes in the mixer bowl, scoop and done. It takes skill definitely. Also, the ingredients aren't necessarily that cheap. Almond flour, egg whites, butter for the buttercream or chocolate for the ganache.

So altogether, I would be glad to be pay for a good macaron (or a half dozen) every once in a while. I certainly can't make them at home! I am guessing that the supplier for Target is able to do it cheaper because they have the bulk volume on their side and also there is probably some kind of machine that can pipe out the shells.

Mel
Mel

Can you confirm the pricing of $3.99 for 6 and $8.99 for 12? So you have the luxury of paying $1 more for the 12 when you could have spent $1 less for buying 2 boxes of 6, with more wrapping and waste? this is a common practice for target products... I often see it in deodorant and contact lens cleaner double-packs.

guest
guest

I've seen them at my local Target for $7.99 for 12 not $8.99. A typo maybe?

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