Diet Pepsi's new look: Tall, sleek, and skinny, just like a supermodel

Categories: News
Skinny Pepsi.jpg
Pepsico
Does this soda make me look fat?
In honor of New York Fashion Week kicking off this week, Pepsi unveiled a new tall and sleek Diet Pepsi can design.

In the company's official press release, chief marketing officer Jill Beraud commented,

Diet Pepsi has a long history of celebrating women through iconic fashion imagery seen in our infamous and historical campaigns, and we're proud to continue that tradition... Our slim, attractive new can is the perfect complement to today's most stylish looks, and we're excited to throw its coming-out party during the biggest celebration of innovative design in the world.

Is this smart image branding, or is it sending out a negative body-image message in a can? On the websphere, design- and food-minded writers are weighing in on Diet Pepsi's new look:

Suzanne Labarre, senior editor of Fast Company's Co.Design, admits the can has an attractive look reminiscent of Red Bull, but she gives thumbs down for associating "skinny" with "beautiful." Similarly, food news website Eater makes a point in its article title, "Diet Pepsi Introduces Skinny Can to 'Celebrate Women.'"

Then again, Pepsi has always had a thing for supermodels.

Diet Pepsi Cindy Crawford.jpg
Pepsico
Message: If you drink Diet Pepsi, you will look like Cindy Crawford. Or some other skinny model.


Tags:

Diet, Pepsi
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3 comments
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courtneykuehn
courtneykuehn

"Our slim, attractive new can is the perfect complement to today's most stylish looks..." Really, CMO? The new can is THE perfect complement? Wow, a skinny can. That's so innovative. Maybe I'm skeptical as I'm a woman, have worked in advertising, and am not a Diet pop drinker.

Anyway, isn't Diet pop fairly unhealthy for you?

Kei
Kei

Diet Pepsi: artificially blackened water tarted up with carcinogenic synthetic chemicals. Here's a terrific post on how unhealthy diet pop is.http://www.grist.org/article/2...

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